GiftCard Partners Blog

Every organization wants to maintain loyal customers and employees. How a business goes about this large task can vary in tact and effectiveness. Organizations of all kinds spend untold amounts of money on loyalty program implementation for both customers and employees. However, many organizations don't spend the time learning the loyalty they lose, or fail to maintain. Organizations get so caught up in trying to activate loyalty programs that they often fail to check up on them and ensure that they maintain the captive audience they seek to create. Making even small adjustments can significantly improve a customer or employee's experience. For instance, Virgin Atlantic implemented a system to allow passengers to order food and beverages from screens at their seats. This improved a customers (often miserable) flying experience, and made the flight attendant's job easier. Less sweeping up and down the seats to see if anyone needs anything makes the employee and the (potentially) loyal customer coming back for a more serene flying experience. Virgin tested the program and uses the data from the engagement to measure loyalty and quality of customer experience. Are you doing everything you can to measure your customer and employee experiences?

At GiftCard Partners, one of the nation's largest developers of corporate gift card programs, we form deep rooted partnerships with our clients to help them build robust loyalty, reward or incentive programs. We offer gift cards to many of the country's leading brands, including Speedway. Speedway is the fourth largest gas station chain in the country, operating over 1,400 different stores. But Speedway offers more than gas. With a whole chain of convenience stores connected to the fuel stations, Speedway sells everything from snacks to important, everyday buys. Speedway gift cards are one of our most popular brands for employee incentives, fundraising and loyalty rewards programs. From gifts to giveaways, loyalty rewards to sales promotions, everyone loves to fuel up their programs with the Speedway Corporate Gift Card Program. With our Speedway Corporate Gift Card Program, we offer you:

At GiftCard Partners, we strive to provide incentive and loyalty options featuring cards to the most popular brands on the market. One of our top-selling brands is The Cheesecake Factory, a restaurant known for its delicious food, Earth-shattering cheesecake and, of course, its homey, welcoming feeling. With over 30 years as a casual dining restaurant, The Cheesecake Factory uses fresh ingredients on over 200 different recipes. 

Because  The Cheesecake Factory gift cards can be used at any of the restaurants, nationwide, they make for a convenient and popular reward at countless loyalty, reward or incentive programs. At GiftCard Partners, we offer these cards to businesses of all sizes. That's why we have two options when it comes to ordering gift cards from The Cheesecake Factory:

For small businesses... We know how tough it can be to find reasonable prices as a smaller business. Because smaller companies sometimes miss out on discounts that larger ones get from buying in bulk, we want to make your gift card purchase as affordable and convenient as possible. That's why we offer:

Gift cards are a great incentive to get employees to perform a certain behavior at a certain time, aligning your customers to advance your business goals. A great example of gift card use for mutual consumer and retailer benefit is currently being displayed by Microsoft with relation to the phase out of Windows XP. Microsoft will cease providing support and updates for the operating system next week, so the software giant is providing gift cards to any consumers who purchases a laptop running Windows 8.1 and can prove they previously had a computer running Windows XP. The gift card is good for laptops over $599 and also include a limited amount of tech support. Windows needs consumers to phase out use of Windows XP to prevent security issues for their customers. And if you're running a computer with Windows XP, chances are you could use a new laptop. The leverage gift cards provide solve both issues, while still offering consumers a choice in which product they upgrade to and giving them a wide time range to take advantage of the offer. How could you use gift cards to leverage your consumers' behavior?
For more information on the Microsoft offer or to learn how to use gift cards to prompt consumer behavior check out this article from Incentive Magazine.

A new whitepaper is out from marketing services agency P&MM and it proves a lot of what we have previously based employee motivation initiatives on: you can't motivate employees who aren't engaged. Engaging employees is the first step toward motivation them. Engage employees in their every day work by providing employees with professional development, training and the occasional fun organization activity.