GiftCard Partners Blog

April is customer loyalty month, but we need to remember that the root of the customer loyalty lies not in the customer themselves but in their brand experience. Customers are loyal when they have positive brand experiences with happy employees who are knowledgable and motivated doing their jobs. Here are a few ways to keep your employees motivated and promoting a positive brand experience to keep customers loyal:

Poor employee health is never a good thing. However, did you know that if you don't maintain workplace wellness it can cost your company between $1900 and $2250 in lost revenue per employee per year. Maintaining workplace wellness not only keeps employees healthy and keeps productivity at its peak but it can also keep employee morale up. Happy, healthy employees are productive, loyal employees so workplace wellness can go farther than you think. Check out the infographic below for more information on the benefits of workplace wellness.

Everyone's walked into (and presumably grabbed a coffee from) a Starbucks at least once. In many American cities you can't stand on a street corner without seeing that Mermaid logo somewhere in your 360 degree view. Starbucks has led the way in a lot of areas including employee compensation, employee training and consumer experience. Starbucks cares so much about consumer experience that they offer a full feedback loop with consumers and their app is so well designed that it has made them a (if not the) leader in mobile payments. The Starbucks app combines mobile payments and their loyalty program enables them to get consumers through the line faster, reward them for repeat purchases and streamline the consumers' checkout process. Starbucks is the mobile payments ideal, as it exists to enhance a consumers' experience at the point of sale. Setting aggressive goals to almost double their mobile payment transaction this year is what makes Starbucks an example for mobile payments across the board. Since consumers are so attached to their cell phones, bringing the check out process to their device is a great way to ensure the revenue potential skyrockets.
For more information on Howard Shultz' view on mobile payments head over to Bloomberg Businessweek.

On the surface hiring "selfish" employees doesn't seem like a great idea. They can lack a "team player" mentality, can be out only for themselves and can be totally unwilling to collaborate and listen to other people's ideas. The counterargument to that is that "selfish" employees are highly motivated and know what they want to succeed. Knowing that an employee is self motivated allows their employer to play to their personal goals and motivate them efficiently and effectively. Offering small denomination gift cards for reaching small goals at work, that will help them reach small milestones in their personal life are a great way to get a self-centered employee working hard and accomplishing your company goals. If you have a runner on staff training for a race a gift card to
GNC might be a great way to help them stay fit. If you have a car enthusiast an
AutoZone gift card may be a great way to keep them focused at work but excited to fix up the car in their garage. Find out what your employees do outside of work and help them create a work-life balance by motivating both parts of their like. Selfish may become self-motivated before you know it.
For more information on motivating self-driven employees check out Business Management Daily.

When it comes to business, retention is everything.
Returning customers cost less to market to and spend more money on any given purchase. That means that building customer loyalty is one of the main keys to success. But there are a few concepts you may be missing surrounding customer loyalty.
1. In-Store Money Back Rewarding customers with credit to your own company will both make the consumers happy, while encouraging them to keep spending at your company at the same time. REI
offers it's members 10 percent off, which they receive back in an REI credit at the end of every year.
2. Personalization and Customization When it comes to showing customers that you care, personalization and customization are everything. The
80/20 rule says that about 80 percent of your business comes from 20 percent of your customers. It's for this reason that it pays to go the extra mile to add a personal touch for your customers. 
Tesco, for example, collects data and uses it to create  segmented promotions, specific to individual consumers. These promotions are based on a customer's buying habits and the odds of them returning again in the near future.
3. Gift Card Loyalty Programs Gift card loyalty programs are a great way to ramp up your customer retention rates by rewarding consumers for their loyalty. At GiftCard Partners, we work with you to help reward customers with gift cards to some of the leading retailers on the market. Because of our flexibility and bulk discounts with gift cards to some of the most popular brands out there, we are one of the nation's largest developers of B2B gift card programs. For more information about our customer loyalty programs,
visit our program page today.