GiftCard Partners Blog

Companies across all industries face similar challenges: boosting employee engagement, strengthening customer relationships and delighting their clients, to name a few.

Gift card delivery is transforming the way retailers and recipients are interacting with each other and forming long-term loyalty. It’s evolving with retail and also financial tech. The more ways gift cards are delivered, the more the gift card industry innovates.

Millennials are like marketing unicorns: tough to catch but oh-so-worthwhile when you do. Merchants are struggling with how to harness this power and use it to market to millennials, since the younger generation has tremendous spending power and is the largest growing segment of the American workforce.

The National Association of Realtors reports that 87% of homebuyers worked with a real estate agent to purchase a home. Customer loyalty is critical in the real estate industry as agents tend to rely on referrals from existing customers to help build and sustain their business.

With the holiday season rapidly approaching, managers, supervisors, and the like are thinking about what to get their employees, clients, and vendors as a holiday gift. The majority of consumers prefer gift cards over other holiday gifts, including cash! Many prefer gift cards over other holiday gifts because it gives them the chance to have an "experience", like going to a restaurant, buying something they have had their eye on, or sharing it with their friends or family.