GiftCard Partners Blog

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

2.8 million cases were recorded of nonfatal injuries and illnesses in United States in 2022, averaging about 10 days away from work per incident of injury or illness.  

In the realm of employee recognition and rewards, a pivotal question lingers: Which gift card type best captures the essence of recognition? Choosing the right form of gift card can be a strategic game-changer. This article delves into the age-old debate of eGift cards versus physical gift cards, offering insights into generational preferences, the power of data & statistics, and pros & cons of both. In addition, it will introduce the revolutionary Engage2Reward™ Choice Card as the ultimate solution to cater to diverse workforce tastes.

→ New! Use our physical vs digital gift card quiz to determine which format is right for your needs.

Everyone loves a gift card for the holidays--easy to give and even easier to receive. In fact, 76% of adults decided to purchase at least one gift card or eGift card for holiday shopping last year. A gift card is guaranteed to please everyone on your list, whether that be an employee, member, customer, or client. 

Companies across all industries face similar challenges: boosting employee engagement, strengthening customer relationships and delighting their clients, to name a few.