GiftCard Partners Blog

In today’s rapidly evolving workplace, gamification is gaining traction as a powerful tool to engage employees in incentive programs. Gamification leverages game-like elements—such as rewards, challenges, and competition—to motivate and reward employees for achieving goals, learning new skills, or engaging in health and wellness initiatives. According to recent data, gamification is expected to grow significantly, with the global market projected to reach $30.7 billion by 2025, driven by its effectiveness in improving employee performance, motivation, and engagement .

An increasingly diverse and remote workforce brings many challenges to management teams when strategizing and coordinating their employee incentive programs. Employers can immediately show their recognition of workplace diversity and appreciation for individualism when they allow their employees to redeem with their own choice via gift cards and virtual gift cards.

Why are Gift Cards the Incentive of Choice? from IGCC rounds it up well: “gift cards empower the recipient with the right to choose the item that most motivates himself or herself”.  Ceridian states that 8 out of 10 employees prefer gift cards over other incentives. This preference rewards for hard work they’ve done and motivates them to keep it up. The simplicity of gift cards has also helped management deliver programs quicker and with relevance to the participants. There is a significant time savings in the decision making process…..another important cost savings benefit of gift cards. Check out GCP's new website: www.giftcardpartners.com Subscribe to our eNews:
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Building upon our previous exploration of leveraging social media for employee recognition, we are thrilled to present additional strategies finely tuned for the contemporary workplace. In this article, we delve into innovative methods to acknowledge and appreciate employees, fostering a culture of recognition and engagement.

This is a great example of using gift cards to smooth over a customer service nightmare . Approximately 8,000 Hawaiian Electric Co. customers went without power earlier this month. HECO will soon issue $50 gift cards and formal letters of apology to many of their customers who went without power for an extended period of time. Many companies say “Thank you” to their customers with gift cards via loyalty and rewards programs. Will saying “Sorry” with gift cards keep customers loyal? Let us know what you think by leaving a comment. Read the full story:
http://www.hawaiinewsnow.com/Global/story.asp?S=14259331

DPS offers gift cards to encourage parental involvement Detroit Public Schools officials will give a $25 Target gift card to the first 500 parents who sign up for the "I'm In" parent involvement card as a way to encourage parents to become more involved in the Detroit schools. The card will be used to track parent engagement and workshops in the district's eight parent resource centers. Every time parents use their card, they will receive points that will earn them entries into raffles and prizes. This isn't the first time DPS has used Target gift cards to encourage parental involvement. Last September, the district offered $20,000 in Target gift cards — including five $1,000 prizes — to parents who brought their children for a full day on Count Day, when attendance figures are used to determine state funding levels. From The Detroit News:
http://detnews.com/article/20110316/SCHOOLS/103160439/DPS-offers-gift-cards-to-encourage-parental-involvement#ixzz1GsYg2tZq