Getting ready for IMA Summit - Selling and marketing in the new economy
The GCP staff is excited for all the insights, collaboration and networking to be had at the upcoming 12th annual IMA Executive Summit 2011, August 7-9. The theme: Learn, Connect, Benchmark and Deb Merkin, Ed Shulkin, Melina Balboni and Diane Freeland will be on-hand at the event.
What's Happening @ The Prepaid Expo? We'll Blog on it all Week.
A look at mobile migration, fraud, closed- and open-loop convergence, and the technological crossroads impeding progress By Marc Dresner, IIR USA
Prepaid Congress Debrief: E-Certs
GiftCard Partners attended the 2nd annual Prepaid Congress this week, so over the coming week or so we will be posting information from the Congress. E-certifications, are an emerging closed loop gift card technology within the incentive industry that allow retailers to instantly deliver incentives to their customers through either cell phone technology, or online. According to the Mercator Group 33% of retailers in the U.S. currently offer e-certification incentives. E-certifications can save incentive companies fulfillment charges, and provide instant gratification to the customers receiving the incentives. E-certifications are opening up new markets for retailers who are able to participate because e-certifications are opening up new avenues to contact customers and deliver marketing messages. Some studies even suggest that e-certs are more effective at delivering memorable long lasting marketing messages than physical gift cards.
What's in Store at the Prepaid Card Congress?
The
2nd Annual Prepaid Card Congress, taking place on February 15-17 in Las Vegas, brings you cutting edge methods for utilizing gift cards in your incentives and loyalty programs. The conference will include 2 top associations, 16 leading brands, 7 regulatory experts, 5 groundbreaking technologies, 4 industry watchdogs, and the leader in market research.
GiftCard Partner's COO Deborah Merkin will be leading a panel discussion about mobile gift card technologies; GiftCard Partners is CVS's B2B gift card program provider.
Get all the details on the speakers, the sessions, and how to register. Check back here after the conference; we'll upload presentations & information from the conference.
