GiftCard Partners Blog

What happens when the tasks that once defined an entire profession can now be done by a machine? That’s the question many administrative professionals are asking as artificial intelligence and automation rapidly transform the workplace. Once trusted with scheduling, data entry, and managing the daily flow of business, today’s admins are being asked to evolve—or risk being left behind.  

If your company is struggling to retain Gen Z employees, the issue isn’t that Gen Z doesn’t want to work—it’s that traditional leadership models no longer meet their expectations. 

As businesses continue to try to drive efficiency in a macroenvironment that values real profits over artificial growth, employers need employees to be driven, efficient, and motivated in their work. Disengaged employees are the opposite. They aren’t connected to their roles or their companies, leading to slow, unmotivated progress in their roles and responsibilities.  

Following the Great Resignation in 2021 and 2022, 2024 began a troubling trend deemed “the Great Detachment.” This trend hasn’t led to employees quitting their jobs, but rather growing increasingly detached from their employers and less satisfied with their roles. According to recent Gallup data only 18% of American workers indicate that they are “extremely satisfied” with their jobs, while 51% are either watching for or actively looking for a new role.  

Administrative Professionals Day is a dedicated time to celebrate the vital contributions of administrative professionals, including executive assistants, receptionists, client services representatives, and others in support roles. These individuals are the backbone of any organization, ensuring operations run smoothly and efficiently. In May 2023, office and administrative support roles accounted for about 18.5 million jobs, making this group the largest occupational category in the U.S. workforce. Recognizing their efforts not only boosts morale but also drives engagement and retention.