GiftCard Partners Blog

In the age of social media, a constant news cycle and a constantly connected consumer base, we all know how important it is to keep customers happy. Happy customers can mean free marketing and public relations in the form of brand evangelization through social media. Unhappy customers can have the opposite effect, casting a negative shadow on your organization's brand through social media or consumer reports. Customers are happy when they have positive interactions with your brand, and when the people who represent your brand, your employees, have a positive effect on the customers. When your employees become true ambassadors and do all they can to positively represent your band to consumers your employees are happier, your customers are happier, and your revenue will grow and gain potential. The importance of happy employees directly correlates to the happiness of your consumers and the strength of therelationship your consumers develop with your brand. Using employee rewards and recognition is a great way to ensure employees represent your brand appropriately, and develop positive consumer relationships. All levels of rewards can fit into an employee rewards program. From a small denomination gift card to a retailer like Boston Market, or Burlington Coat Factory for a well handled consumer interaction, to a weekend getaway for the employee with the highest promoter score, or lifetime value assessment. Employee rewards programs can be tailored to any budget, but their value proposition will always be felt in a big way. Happy employees, happy consumers, and measurably increased revenue.
For more information on using employee rewards to ensure happy consumers check out this article from xceleration.com

Employee engagement is on the rise according to the Tempkin Employee Engagement Index. Employee engagement can have many positive effects on an organization. Here are a few examples of the variety of benefits an engaged workforce can have on your organization as a whole.

Undercover cooking talent and reality restaurant shows are on the top of Food Network, lifestyle networks and even major networks these days, and our client Boston Market is taking this opportunity to capture their service and operations issues in order to remain – THE BEST, while growing their brand.

Many employers look to employee loyalty as an expectation, rather than an organizational goal. However, for employees, loyalty is viewed as quite the opposite; something that an organization should earn through mutually beneficial working conditions and effort committed. Here a 5 keys to earning employee loyalty and retaining a more productive and sustainable workforce.

The infographic below reflects a recent survey from Mercer of 2,400 people that represent a microcosm of the American workforce. Since almost one in three people are looking to leave their jobs, it is important to know who is most likely to be looking to move on, and why. An employee’s retention and  satisfaction leads to their loyalty, so pinpointing and fixing those issues will be financially efficient and better for themorale at your organization. Loyalty and retention rates can be boosted by implementing an employee loyalty program, offering small incentives, such as small denomination gift cards to employees as loyalty rewards, or as a carrot reward for employee retention. Check out this infographic as a start to figuring out your organizations weaknesses and turn them into strengths. Providing employees support, career development, recognition and rewards can minimize turnover and increase loyalty. Knowing which populations are most likely to be looking to leave is a good way to start working to maximize employee loyalty.