GiftCard Partners Blog

We rarely do this. Our focus is on B2B gift cards and how employee/employer relationships can be improved through various HR programs. But we have such a compelling example of one of our brands doing right by its customers and promoting loyalty through employers. Here are a few ways Auto Zone is promoting loyalty to its customers and helping employers promote loyalty too:

Employee incentives can be great when offered and given at the right cadence and the right size for the occasion. According to a new study by the  Association for Psychological Science's Minds for Business, people who had been promised a higher reward for completing a task and thus had heightened levels of dopamine in their blood, had more difficulty completing simple tasks. This definitely seems like a long shot with a lot of extrapolating. However, the same theory could apply to employee incentives. If employers offer too much in the way of incentives for employees, employees can be so blindly driven by the incentives that the quality of their work falters because they lose sight of organizational goals and get so focused on the incentives at hand. You can avoid this situation by offering small "spot" rewards that come as a surprise to employees and are not pre-announced. When employees don't expect a reward, they are driven by their goals and company missions, not a reward they never knew was coming. Keep it simple and small to keep your employee incentives effective.
To learn more about the study or how to keep your employee incentives in check, head over to Inc.com.

Normally work-from-home policies are tight at small and large companies alike. But would a winter like this one be enough to change employers' minds? At GiftCard Partners, we all work from home every day, and while we understand that doesn't work for everyone, here's a compelling case for a work-from-home policy that allows employees flexibility and employers increased productivity. Here's a weather-related take on employees working from home:

Workplace safety programs can save your company untold sums of money. The larger your workforce the more important it is to ensure the safety of your workplace. An innovative new wave in safety training is emerging that makes your workplace actively prepared for any situation that could arise. Using basic employee training in CPR, AED use and first aid can mitigate safety incidents by empowering employees to "take matters into their own hands." Employees who volunteer to be trained from the American Red Cross deserve recognition from their employers. While the skills are equally valuable to the employer and the employee, it is up to an employer to recognize employees who are willing to step up to make their workplace a better place. Rewards for employee recognition do not need to be large lavish vacations, or even days off. Employees who choose these types of added responsibilities should only need a pat on the back. Try small denomination gift cards from popular brands like
Crutchfield to help them spruce up their home,
Boston Market to treat employee's families to dinner or
Speedway to help them curb the rising cost of the fuel that likely helps them get to work in the morning. Dedicated employees will dedicate themselves to safety. Make sure you take the opportunity to say thank you.
For more information check out this article from Occupational Health and Safety.

Gift card trends are rapidly evolving, with digital gift cards leading the charge. As technology reshapes consumer behavior, businesses and employers are adapting to offer more convenient, flexible solutions for rewards and recognition. Let’s explore how digital gift cards have become a cornerstone of modern employee engagement strategies.