GiftCard Partners Blog

As we step into 2025, employee engagement has never been more critical to the success of organizations. In the dynamic world of work, where five generations—Baby Boomers, Gen X, Millennials, Gen Z, and the emerging Gen Alpha—coexist, leaders are faced with the challenge of crafting engagement strategies that resonate across this diverse spectrum. From the desire for stability to the search for purpose and meaning in work, engagement strategies must be flexible, inclusive, and personalized.

As the year wraps up, employers are looking for a way to recognize achievements and motivate employees to finish the year strong and drive momentum into the new year. Recognizing employees during the holiday season is a critical component to employee engagement and maintaining high employee morale throughout the whole year. 

Employees crave more than just a paycheck—they seek connection, shared values, and a sense of belonging. This shift is significant: Gallup’s research highlights that business units with higher employee engagement are a remarkable 23% more profitable than those at the lower end.  

In today's competitive job market, businesses are constantly seeking effective strategies to keep employees engaged and satisfied. According to Gallup, employees who receive high-quality recognition are 65% less likely to be actively looking for new job opportunities.  

White collar or desk-based jobs may seem low-risk for workplace injuries and many employee wellness initiatives focus on getting employees out of their desk chairs. However, because most desk-based workers spend upwards of six hours a day in a chair, improper posture due to poor workspaces was actually cited as the number one workplace injury in 2020 data from the U.S. Bureau of Labor Statistics.