GiftCard Partners Blog

According to Gartner Inc., of Stamford, CT 70% of the top 2,000 publicly held companies will use game-like applications to engage and reward their employees by 2014. Gamification is changing the employee engagement and rewards landscape. Gamifying employee rewards falls in line with social media and the concept of social sharing to create brand awareness and positive brand image. Whether applications are used internally, based on employee performance or externally, rewarding employees for promoting the company and bringing in referral traffic, the trend is growing. Gamification can reward employees in a number of ways. Some applications are designed for employees to accrue points for larger rewards, but others reward employees more frequently with smaller rewards such as gift cards to a choice of retialers, allowing the employee to essentially choose their own gift. The combination of the social component of game-like applications and the rewards employees work toward through the use of the applications makes gamifying employee engagement productive for both the employer and employee.  
For more information on gamification and to check out some existing examples check out this article in "Entrepreneur."

For many employers, making the connection between “games” at work and increased productivity can be a tough leap to make. But evidence of the success of gamification increasingly piles up and now there are many corporate success trends we can point to. Yet, the term “gamification” and the motivation technique is becoming a cornerstone of corporate and employee incentive programs. Snowfly, an employee recognition and incentive company reports over 2,700,000 hits on Google for the term, over 150 million of their corporate performance games have been played, and they expect gamification to be a 2.8 billion dollar business by 2015.1 In
Snowfly’s 16 Key Findings for Success white paper, they tout that their workplace games have a 93% participant approval rate within incentive and employee performance programs, yet the national approval average for traditional programs hovers around 45%.2 Many more key discoveries and lessons learned can be found in the
white paper. In
Incentive Research Foundation’s (IRF) recent top trends webinar, they list gamification as #4 out of their
12 Trends in Rewards and Recognition for 2012. IRF white paper outlines Gartner Group’s prediction “that by 2015, half of all managed innovation processes will include game mechanics, and that by 2014, 70% of all the Global 2000 organizations will have at least one “gamified application” in place.3 The future seems quite bright for this innovative interactive method of motivating, incenting, and rewarding. Are you using such techniques yet? Sources: 1 & 2:
Gamification after Twelve Years and 150 Million Games: 16 Key Findings for Success 3:
IRF Trends &
Gartner’s report: Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes

Rewarding employees can become trite and lose its meaning. Sometimes coming up with interesting ways to recognize exceptional employees like presenting a public reward or giving an innovative gift such as a gift card, instead of cash can make the reward more meaningful. Here are a few quick criteria for keeping meaning in your employee rewards program.

I had the pleasure of attending the Incentive Research Foundation (IRF) 12 Trends in Rewards & Recognition webinar last week. It was a truly well put together and extremely professional event; I don’t tend to take these attributes for granted these days. And the
post webinar white paper download is filled with survey results, studies, insights, economic climate conditions, mobile technology implications in the workplace, the latest engagement techniques, and so much more. During the webinar, they noted that they’d release 2 new studies about the use of prepaid cards as incentives and rewards and
11 new studies and white papers on the use of rewards, recognition, and motivational meetings in the workplace. Here are IRF’s top 12 Trends, do take the time to download the white paper; it’s a must read for employers involved with engagement, motivation, recognition, and rewards…the things that keep your business ticking!

GiftCard Partners recently published our Gift Card Usage results white paper, which is chock full of ways employers are using gift cards to engage, motivate and reward employees.  Employers use incentives to promote all kinds of desired behaviors, but amongst the most important are for complying with safety regulations and precautions. A safer workplace leads to lower company healthcare insurance premiums, lower employee coverage contributions, less sick days, fewer short-term and long-term disabi
lity work outages, and increased productivity. Here are a few of our best safety program success stories involving gift cards as incentives. Motivate yourself to motivate your employees with these success stories! -  An electronics and process controls company plays “Safety Bingo” every month and they have been accident free for 15 years. “I use them as prizes, sometimes we will have 2 games going at one time like 4 corners and a regular Bingo, so I will give a $50 gift card for the 4 corners. Or I will surprise an employee who I catch using all their PPE (personal protective equipment) correctly. -  An off-highway vehicle manufacturer uses gift cards “as incentives for Safety (no accident) and also for project team participation gifts”. -  An engineering and remediation company created a "Spot Bonus plan where managers can reward an employee on the spot for doing a job exceptionally or safely.” -  A community hospital gives gift card incentives to “staff who use creative ideas in initiating safety activities such as promoting better hand hygiene, and appropriate use of personal  protective equipment for patients in isolation.” These employers and programs buy their gift cards in bulk to save money on their incentives. Want to read more Safety Blogs from GCP?
Click here for more on safety programs and safety incentives.