GiftCard Partners Blog

Many organizations take a "grocery shopping" approach to finding talent. They continuously look to cultivate new resources to fuel growth. This approach can and does work, but it may not be the most cost-effective or growth-effective strategy. Challenging both your organization's management, and its employees to dig deeper into their capabilities and potential, given the intelligence of the current human resource pool, and the learning and development provided by the organization, can save your organization thousands of dollars in salary costs. Setting goals to reach a higher potential, whether it is that of a smaller team, or across the organization, will motivate employees to work towards internal growth. A fraction of the potential salary money saved can be used to provide rewards for the group that reached their goal. They can be rewarded with intangibles, such as an extra day off, or they can be rewarded with a small gift, such as a
Cheesecake Factory gift card, so they can enjoy a nice meal with the family, courtesy of their employer. Leading with an internal growth strategy, rather than raising your organization's head count can be a great learning experience for your employees, and a great money saver for your organization. That kind of smart leadership can help you maximize the investment in your employees, while making sure they feel their worth and importance to the organization.
For more information on leading smart, and using internal growth tactics check out this article in Harvard Business Journal.

Loking to learn how to bring wellness to your workplace, looking for the latest corporate health trends, or how to motivate and
reward your employees?
Check our this month’s Incentive and Wellness eNewsletter for the latest tips, trends, and research for how to make your workplace more efficient and productive. The incentive and wellness landscape is ever changing.
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Trust isn't a "nice-to-have" in the workplace—it’s a business imperative. When employees trust leadership and leadership trusts employees, organizations thrive. According to the 2024 Edelman Trust Barometer, 79% of employees say they trust their employer—a higher trust level than government, media, or NGOs. Trust is now one of the strongest competitive advantages a company can build.

Do you remember that Customer Loyalty Program your company has in place? Oh that’s right I think Bob’s looking into that every other Thursday. Well it’s time to take it to the next level, it could be the difference between having a successful year that’s one for the books and barely making it through. Entrepreneur released an article explaining the importance of a Customer Loyalty Program and how it is more valuable than ever “in this age of social connectivity.” Word-of-mouth has gone to a whole new level…and spreads like wildfire. It’s important to invest financial resources into making your current customers feel appreciated, after all they could end up being a spokesperson for your company or for your competitor. The article highlights 5 ways to improve your Customer Loyalty Program. Here’s a couple that caught our eye:
Refresh the ‘Thank You’- Give your 'Thank You’ a facelift, after all it’s seen by all of your customers. Entrepreneur states, “…ideas for improvement include lacing in a promotion to instigate immediate action…” Why not offer gift cards to new customers to show that you appreciate their business, whether it’s to
SUBWAY for a healthy lunch or family night at
Boston Market they're sure to be grateful.
Improve your feedback channel- Most company’s don’t realize how critical your customer feedback can be. Make sure that you are getting relevant information and turning it around to give your customers the best experience they can have. *Tip: Maybe you understand the importance of customer feedback and find it hard to pry it out of your customers? I smell an incentive. Try rewarding them with gift cards to their favorite restaurant or clothing store! To find out more ways to kick start your Customer Engagement Program check out
5 Ways to Take Customer Loyalty to the Next Level here.