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Evolving Past Employee Loyalty

Employee loyalty is harder and harder to come by these days. And it has been for a while. There's no such thing as working at the same place for 30-40 years and retiring with a pension anymore. So how can employers keep employees engaged and hungry for more within their current company?
You reward them. However, the rewards are no longer for longevity. No 5, 10 or 20 years of service luncheons. Since employee loyalty is no longer a motivator, with the average junior employee holding a single position for only an average of 18 months, it's time to evolve past employee loyalty.
Identifying desired behavior and rewarding execution and consistency is the new "loyalty." You can't help that careers are ever-shifting and people get restless (which is more encouraging in today's job market). So worry about what you can control. Make your employees the best they can be, and when they are, reward them for it. Use what is beyond loyalty, short term performance, to motivate your staff toward organizational goals. Employee loyalty doesn't need to be paramount to run a team full of people working well together towards a common goal. If longevity isn't in your organization's 2015 outlook, don't panic. Just find employee motivators you can control and look to performance, even short term, to reward employees for good work.

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We are entering an age of great workplaces. A job is no longer just a job, but a good fit in environment and skills between employer and employee. Due to more transparency given by employers and more trust in the employee/employer relationships employees are happier in their workplace. What does this mean? Generally, it means better business results. Awesome, right?

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64% of employees do not feel that they have a strong work culture

Moments of recognition are powerful, they give us a feeling of purpose, a sense of accomplishment and an undeniable drive to produce our best work. Recognition is continuously proven to motivate employees by allowing them to see and feel their personal value.

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