GiftCard Partners Blog

In today's business landscape, corporate responsibility has become a defining factor for success. From supporting local communities to championing sustainability initiatives, businesses are increasingly expected to give back to society. At the forefront of this movement are major brands, like CVS/pharmacy, that have recognized the power of corporate responsibility in driving sales and fostering positive social impact.

Wellness programs have become a key tool for employers looking to improve workforce health, boost engagement, and manage healthcare costs. However, the legal landscape surrounding incentives in workplace wellness programs has remained in flux since the U.S. Equal Employment Opportunity Commission (EEOC) first introduced guidance on the subject in 2015.

Wearable technology is gaining popularity in the consumer market and has the potential to transform the way employers structure their employee health and wellness initiatives. The transformation will have an effect on the price tag of these initiatives, but the direct effect of incorporating wearable technology will ease the time it takes for employers to track employee wellness activity. 

Employees are your brand. They are the ultimate liaison between you and your customers. No customers, no business, so it's critical to make an employee investment and consider it an investment in your brand. In order to ensure your employees are the strongest representation of your brand you must create a culture of employee engagement. Here are three ways to do that.

Employee motivation has gone way beyond the traditional cash bonus or employee of the month trophy. Employees want motivation programs that really dedicate them to their work and their peers. Here are three employee motivations tactics from  B2BNewsNetwork to help you revamp your program.