GiftCard Partners Blog

It is widely known and accepted that employee engagement is critical to productivity and improving your company's bottom line.  As 2011 draws to a close and we look to 2012, and a (hopefully) improving job market, employment agency Randstad released some concerning numbers this week. In their annual "Employee Attachment Index" survey, which measures employee-employer attachment, it appears that employee engagement is decreasing and that many employees are looking to move on, as soon as the market is more stable.

For many businesses, staying open during the holidays is essential. Whether you’re a retail store, restaurant, healthcare provider, or service organization, holiday operations can make or break your end-of-year success. But for employees, working through the holidays can also bring stress, fatigue, and a sense of missing out.

We’ve been hearing a lot about how gift cards have become the most coveted gift this holiday season, as well as their rise to the number 1 spot for workplace incentives, but; do gift cards have a strong hold on the most redeemed item in loyalty programs? Really…we want to know! A recent study released in the United States, called “Born This Way: The US Millennial Loyalty Survey”, concluded that Gen Y, AKA “Millennial” consumers (those born between the mid-1970s and the mid-1990s)  “will change the way companies and brands build sustainable customer loyalty”. HOW?

Perhaps you have heard about the benefits and healthcare insurance savings for companies participating in health and wellness programs. And, perhaps you understand the benefits of incentives (like gift cards) for desired healthful behavior in order to keep company premiums in check. However, if you are not up to date on the above realities; you may not be in line to include health insurance penalties for those participating in UNhealthy behaviors. What is the next trend for corporate health and wellness programs? It could be falling in the employer's court and cost the employee more out-of-pocket.

Retailers' preparation for the holiday shopping season is now in full swing, and as retailers look for last minute ways to boost their year end revenue; gift marketing becomes a very effective option.  Gift marketing uses gift cards as a device for loyalty and rewards. Giving bonus gift cards to shoppers for spending a certain amount turns a gift card from a one-transaction device into a revenue boosting loyalty device that keeps shoppers coming back. It shows appreciation and gives the essential value-added incentive that shoppers look for as they shell out their holiday gift spending.