GiftCard Partners Blog

We’ve been hearing a lot about how gift cards have become the most coveted gift this holiday season, as well as their rise to the number 1 spot for workplace incentives, but; do gift cards have a strong hold on the most redeemed item in loyalty programs? Really…we want to know! A recent study released in the United States, called “Born This Way: The US Millennial Loyalty Survey”, concluded that Gen Y, AKA “Millennial” consumers (those born between the mid-1970s and the mid-1990s)  “will change the way companies and brands build sustainable customer loyalty”. HOW?

Perhaps you have heard about the benefits and healthcare insurance savings for companies participating in health and wellness programs. And, perhaps you understand the benefits of incentives (like gift cards) for desired healthful behavior in order to keep company premiums in check. However, if you are not up to date on the above realities; you may not be in line to include health insurance penalties for those participating in UNhealthy behaviors. What is the next trend for corporate health and wellness programs? It could be falling in the employer's court and cost the employee more out-of-pocket.

Retailers' preparation for the holiday shopping season is now in full swing, and as retailers look for last minute ways to boost their year end revenue; gift marketing becomes a very effective option.  Gift marketing uses gift cards as a device for loyalty and rewards. Giving bonus gift cards to shoppers for spending a certain amount turns a gift card from a one-transaction device into a revenue boosting loyalty device that keeps shoppers coming back. It shows appreciation and gives the essential value-added incentive that shoppers look for as they shell out their holiday gift spending.

Holiday gifting season sneaks up fast and, for many employers, it comes with a familiar challenge: finding a gift that feels meaningful, useful, and appreciated by every employee. The stakes are high: a thoughtful holiday reward can reinforce culture, strengthen loyalty, and send employees into the new year with a positive impression of your organization.

Employee engagement in the U.S. has stalled at 31%, down from its pandemic-era peak and representing millions fewer engaged workers across the workforce. New findings from Gallup reveal a deeper issue behind the headline numbers: engagement isn’t eroding because employees don’t care; it’s declining because basic workplace needs are going unmet, especially for younger workers.