GiftCard Partners Blog

With Valentine’s Day right around the corner, many are gearing up to figure out just the right gift for their significant other. Why not take the worry and stress out of finding that “perfect” gift that usually comes with a gift receipt and another trip to the store. Calling all employers! Valentine's day is a great time to exercise that wonderful incentive or loyalty program you’ve just put in place. Show you care by rewarding your employees with gift cards to 
CVS/pharmacy so they can reward the ones they love. While the gentlemen are scratching their heads on whether to grab the Small shirt, so not to offend their wife, or trying to decide if her favorite color is purple even though she’s been wearing a lot of black lately, there is an easy solution. A gift card to Catherines or Lane Bryant
 will ensure she gets exactly what she wants and leave him out of the dog house this February 14th. The women in the office may be having some trouble of their own. They can get their guy the gift that keeps on giving with an
AutoZone Gift Card…for the other love of his life. Or give him the chance to revamp his wardrobe with a gift card to
Burlington Coat Factory. Use this Valentine's Day as an opportunity to reward your employees hard work and let them reward their loved ones.    

“After years of recession-fueled frugality, more Americans are feeling the holiday gift-giving spirit in 2011”, says a recent USAA survey. Has your company’s holiday giving increased this year? Budgeting was likely done a year ago, but are you spending more for employee and customer gifts due to better times or do you fall in the “budget glue” category? Have you thought of
gift cards as budget glue? You can literally stick to the dollar of your company gift giving budget with flexible denominations, while giving the gift that people really want – choice!

Gift cards give peace of mind to the giver; nearly 1/3 of respondents to a recent TD Bank survey, “…believes the greatest stresses lie in not knowing what to buy or worrying whether the recipient will like the gift.” Don’t stress, give gift cards. Companies like
GCP sell gift cards to companies giving corporate gifts to partners, customers and employees. It makes fiscal sense, as there are discounts offered for various levels of buying in bulk. Why are gift cards the most coveted gift to receive this holiday season? Your employees will use them to button up last minute shopping, 31% of respondents of the survey said they look to use their gift cards for day-to-day expenses like groceries. You’ll be offering your employees and customers more than a holiday gift; you’ll be offering them help. For more up-to-date consumer sentiments and statistics on gift cards, read:
Spending Expected to Hold Steady This Year with Gift Cards the Preferred Gift

The B2B gift card landscape has continued to evolve rapidly, with the first quarter of 2024 presenting new trends and insights that are reshaping the industry. The holiday season of 2023 was particularly robust, exceeding our expectations in both consumer and corporate sectors. This report provides a comprehensive look at the latest trends, statistics, and projections for 2024, based on recent market data and our proprietary survey results.