GiftCard Partners Blog

As the days get longer and the temperatures rise, summer presents the perfect opportunity to show appreciation to partners, program members, employees, and colleagues. Gift cards are increasingly becoming the go-to gift, offering flexibility and the ability to choose the perfect present. In 2023, the Retail Gift Card Association (RGCA) reported that 70% of shoppers planned to buy gift cards for special occasions like Father’s Day, weddings, graduations, and birthdays. If you're considering giving a gift card this summer, here are some top ideas that will make your recipients' summer even brighter.

If you're looking for a way to inspire your workers, motivate them, and get more out of your team, we have one big tip for you: stop thinking of them as 'employees.' Instead, start thinking of them as people. They're not interchangeable parts that you can tweak and change to get more work out of—they're living, breathing, working people with personalities, priorities, and passions.

Gift cards have become a versatile and appreciated choice for holiday gifting in the workplace. They provide a hassle-free way to say thank you and can cater to diverse preferences. Here are five innovative ways to use gift cards in your workplace during the holidays, benefiting employees, customers, co-workers, and even your company's philanthropic efforts.

Delivering employee incentives can only be effective if the incentives available are satisfying to employees. Here are a few popular employee incentives according to a new
Wicke's For Business article.
Travel Packages: Sending employees on a trip for a job well done on a big project, or as part of a bonus is becoming an increasingly popular option for employers. It creates a memorable experience for employees and carries a fixed cost for employers.
Gift Cards: Gift cards to popular retailers such as
CVS/Pharmacy,
Boston Market and
Crutchfield carry the same flexibility of cash but have better trophy value. Employees are more likely to use the gift card on a special occasion, rather than cash bonuses that often get rolled in to paying bills and household costs.
Social Rewards: Giving public praise and socializing employee rewards is a great way to reinforce desired behavior. Public praise does not only reward one employee for a job well done, but it shoes other employees what management is looking for in employee performance.  

The
Retail Gift Card Association recently released a study of 1,000 consumer opinions surrounding gift cards, how they are used, how they are gifted to others, and how consumers view them overall. While consumers are still practical about how they spend the balance, with only 30.6% indicating they would use the balance for a "slurge" purchase, consumers use gift cards and covet receiving them. Here are some of the most compelling facts from the
RGCA survey.