GiftCard Partners Blog

What happens when the tasks that once defined an entire profession can now be done by a machine? That’s the question many administrative professionals are asking as artificial intelligence and automation rapidly transform the workplace. Once trusted with scheduling, data entry, and managing the daily flow of business, today’s admins are being asked to evolve—or risk being left behind.  

Data from a 2023 MetLife report suggests that nearly half of workers make benefits enrollment decisions on their own, often without fully understanding their options. Educating employees not only empowers them but also enhances their overall well-being.   

In an era where the workplace is evolving faster than ever, a new generation is stepping into the professional world with fresh perspectives and unique expectations. Generation Z, born between the late 1990s and early 2010s, is not just another cohort in the workforce; they are digital natives, social justice advocates, and flexibility enthusiasts.  

Open enrollment season is a pivotal time for HR professionals and benefits administrators, offering a unique opportunity to engage employees and streamline their decision-making process regarding health benefits. This period can be daunting for employees as they navigate through various options, making it crucial for HR to provide support and clarity. By leveraging innovative incentive strategies, such as the Engage2Reward™ Gift Card Ordering Platform, HR can transform open enrollment from a routine administrative task into a positive, empowering experience for employees.

As much of the U.S. gets back to a “new normal” with the COVID-19 pandemic waning, many businesses that require either low-wage, hourly, or exclusively in-person workforces are still finding themselves short-staffed. These sectors of the American workforce are critical to the healing of the economy and for getting individual businesses back to operating at pre-pandemic levels.