GiftCard Partners Blog

Creating a thriving workplace culture starts with one essential ingredient: employee recognition. Studies show that companies with robust employee recognition strategies experience stronger engagement, reduced turnover, and increased productivity. Recognizing employees doesn’t just boost morale—it drives business success.

As the days get longer and the temperatures rise, summer presents the perfect opportunity to show appreciation to partners, program members, employees, and colleagues. Gift cards are increasingly becoming the go-to gift, offering flexibility and the ability to choose the perfect present. In 2023, the Retail Gift Card Association (RGCA) reported that 70% of shoppers planned to buy gift cards for special occasions like Father’s Day, weddings, graduations, and birthdays. If you're considering giving a gift card this summer, here are some top ideas that will make your recipients' summer even brighter.

If you're looking for a way to inspire your workers, motivate them, and get more out of your team, we have one big tip for you: stop thinking of them as 'employees.' Instead, start thinking of them as people. They're not interchangeable parts that you can tweak and change to get more work out of—they're living, breathing, working people with personalities, priorities, and passions.

Our parents all taught is the golden rule. "Do unto others as your would have done to you." In instances of employee appreciation, we broke it down into 3 key rules. If employees are appreciated at the right times and in the right ways, their tenure with the company will be longer and no one will go home and complain about work or their boss or the annoying colleague two cubes down. Here's what we came up with. Have additional suggestions? Leave us a comment.