GiftCard Partners Blog

The only thing constant in the B2B gift card market is that it’s constantly evolving. This can leave retailers scrambling to keep up with the flow and not get left behind. One such evolution is digital gift card growth in the B2B market. Retailers are taking a closer look at the effect this growth in digital has on the bottom line of their B2B gift card program.

A recent CashStar study discussing the popularity of gift cards showed a surprising number of consumers are looking for a smartphone solution to keep track of the gift cards they receive. Thestudy looked at a diverse group of gift card givers and receivers from different demographic groups and regions across the country. What they found was that most prefer to give or receive mobile gift cards for a variety of reasons, including convenience, balance tracking, and the personalization it gives the ‘gifter’. So as gift cards remain a top gift choice for 9 years running, it’s important for merchants to note the desire consumers have for managing and storing them digitally.

Consumers have begun an organic transition into mobile payments and digital currencies. They are slowly filing cash, check, and credit cards right into the history book, next to the floppy disks and video tapes.

Yo-Fi Wellness is churning some serious waves in the sea of corporate wellness incentives! As employer healthcare costs continue to rise; innovative wellness incentives continue to offer companies of all sizes the latest in corporate wellness incentives and wellness gifts for employees. This online platform brings healthy living initiatives to employees through inspiring and instructive video programs, on any device. Offering expert yoga, fitness, nutrition and meditation video content, Yo-Fi Wellness empowers employees to live a healthier lifestyle, reducing absenteeism in the workplace and improving employee productivity. The Yo-Fi Wellness digital platform is the perfect solution to providing corporate gifts, incentives and rewards via gift cards and e-Certs.

eGift and mobile gift cards are a popular topic as excitement grows around digital technologies. CreditCards.com reports that one half of the major gift card brands that offer eGift cards only started offering them this year. Retailers and merchants are ramping up to take advantage of growing mobile and tablet buying segments, as they are quickly becoming some of the most valuable online shoppers. Interestingly, when GCP recently surveyed B2B gift card buyers; we found that the B2B market still prefers to purchase physical plastic cards over