Which is Better - eGift Cards or Physical Gift Cards? FREE Quiz
In the realm of employee recognition and rewards, a pivotal question lingers: Which gift card type best captures the essence of recognition? Choosing the right form of gift card can be a strategic game-changer. This article delves into the age-old debate of eGift cards versus physical gift cards, offering insights into generational preferences, the power of data & statistics, and pros & cons of both. In addition, it will introduce the revolutionary Engage2Reward™ Choice Card as the ultimate solution to cater to diverse workforce tastes.
→ New! Use our physical vs digital gift card quiz to determine which format is right for your needs.
Digital Apps May Transform The Gift Card Marketplace
Stored value card popularity continues to grow in B2B markets, but gift card applications may help take it to another level.
Bringing Traditional Gift Cards to the Digital Age
In an effort to gain market share, Lyft and Starbucks have formed an interesting partnership involving gift cards and loyalty promotions. The promotion combines digital rewards with traditional gifting and gift cards. Here’s how it’s working...
As E-Gift Card Purchases Increase, Risk Does Too
E-Gift Cards are great and we aren't the only ones who think so: e-gift card purchases to continue to increase every year. They fit directly into consumer’s busy life and our culture of having everything at our fingertips. E-gift cards are the picture of convenience and ease and are continually being integrated into mobile wallets and apps on cell phones. Retailers are even creating online malls for consumers to do all their shopping from the comfort of their own home.
CVS Health: By The Numbers
When CVS Health made the bold decision to remove tobacco from store shelves, everyone wondered how the decision would affect overall sales. Well in 2015, CVS Health racked up over $153 billion in total sales and is expected to surpass $181 billion this year. This represents double-digit growth, which is impressive for a company as large as CVS health.
