GiftCard Partners Blog

Customer loyalty is the bedrock of any successful business, and the way you deliver your product or service plays a pivotal role in cultivating that loyalty. As Micah Solomon, a renowned customer service consultant, highlights in his book High-Tech, High-Touch Customer Service, even the most perfect product needs to be delivered with genuine care to truly resonate with customers. In today's competitive market, showing care goes beyond the product itself—it's about creating an experience that makes customers feel valued and appreciated.

The opportunity to boost your loyalty program and track real consumer habits is bigger than ever when you leverage today’s internet of things. With smartphones, fitness trackers, smart watches and other portable electronics, the consumer behavior data is there. Use it to your advantage to track and improve your consumer loyalty program.

While getting a customer in your store for the first time is important, in order for your success in retail, the focus needs to be placed on repeat business. It is 6-7 times more expensive to acquire a new customer than it is to keep one. Customer loyalty programs work well, but most businesses may be getting it wrong. Here are 3 steps for measuring customer loyalty and rewards ideas.
Track Customer Purchasing Habits  In order to measure the effectiveness of a loyalty program we need to record the number of new customer vs. the number of repeat customers. This is the very basic first step, tracking who is coming in and what they have purchased. The easiest way to obtain this information is through a connected POS system. A connected POS system automatically sets up customer profiles and tracks their purchases every time they return. This helps provide retailers with an insightful analysis of their customer base. Having linked loyalty cards/spending cards also helps in tracking customer purchases.
Calculate Important Metrics Simple metrics can help a retailer know whether or not their loyalty program is impacting their customers. Some important metrics to consider:

In the dynamic landscape of business, attracting customers is challenging, but the real success lies in retaining them. Repeat customers not only boost revenue but also act as brand ambassadors. To create a robust and loyal customer base, businesses must implement effective strategies that go beyond initial transactions. This blog post explores key methods on how to get repeat customers, offering insights that can significantly impact customer retention.

In today's digital era, distinguishing insiders and outsiders within an organization is increasingly complex. This evolving landscape presents opportunities for brand ambassadors, positioning companies to excel on social media platforms, message boards, and blogs. Engaging employees fosters an environment where they naturally become positive brand representatives in online public spaces, effectively engaging consumers. Here's a comprehensive look at the crucial relationship between engaged employees, brand, and engaged consumers, along with actionable strategies: