GiftCard Partners Blog

In a world where customer choices are vast and competition is intense, understanding and leveraging customer loyalty strategies becomes a key differentiator for business success. This comprehensive guide delves into the nuances of crafting effective loyalty programs, emphasizing the strategic use of gift cards to incentivize repeat business and strengthen customer relationships. 

Generational buying trends are quickly changing retailer concepts. The three generational segments with the most buying power shop very differently and have different expectations for how they want retailers to treat them.

Customer loyalty is the bedrock of any successful business, and the way you deliver your product or service plays a pivotal role in cultivating that loyalty. As Micah Solomon, a renowned customer service consultant, highlights in his book High-Tech, High-Touch Customer Service, even the most perfect product needs to be delivered with genuine care to truly resonate with customers. In today's competitive market, showing care goes beyond the product itself—it's about creating an experience that makes customers feel valued and appreciated.

The NPD Group and the Jay H. Baker Retailing Center at the Wharton School of Business at University of Pennsylvania have collaborated on a study to determine generational differences in buying behaviors from Baby Boomers to their Millennial children. Here are three key trends they discovered.

The new concept store, 365 by Whole Foods, seeks to provide a grocery store with the Whole Foods quality, at a lower price point, in a smaller package for the simpler, less involved shopper. Sound like someone you know? Maybe a millennial? You’ve got it. 365 by Whole Foods isn’t just cheaper, but there are other overarching components that prove that it embodies the millennial mindset on a larger scale.