You Spoke – We Listened! Download the 2011 Gift Card Usage White Paper
GCP serves many kinds of incentive and gift card programs, including corporate health & wellness programs, workplace safety programs, employee motivation and recognition, benefits and sales incentives, and customer loyalty and rewards programs. This white paper is the result of a comprehensive survey and includes gift card usage success stories offered by HR professionals, sales managers, healthcare administrators, non-profit organization managers, and more. You will find this report full of innovative ways to incent and reward your employees, partners, customers, and volunteers to incentivize and build loyalty.
Click here to visit GCP’s 2011 Gift Card Usage Whitepaper page to download
From our Q3 Industry Trend Report: The Bright Side of Negative Engagement
Although our industry trend reports are typically focused on B2B gift card topics and industry events; we thought that “Turning Negativity into Engagement" is a particularly important topic as our clients and customers enter into an uncertain holiday season. At this year’s MoShow we were reminded of some valuable lessons in listening and reacting. We’re happy to share with you a presentation around embracing technology to
listen to your customers, to bring your brand and brand programs closer to enlightenment. Are you willing to accept social media and online networks as listening tools, to assess your customers’ opinions and react? Many believe that adopting these technologies could back-fire on a brand in an all-too-public forum. But consider that negative conversations about your brand are happening online, whether you are present or not…how you listen and address them could be the difference between a proactive leader and a tarnished reputation. Some really great advice and answers to these nagging concerns come to us in a presentation given at the MoShow’s Incentive Gift Card Council (IGCC) meeting. This presentation, by Mike McDonnell, Vice President, Product Management & Client Solutions at
Affinion Loyalty Group, offers fresh perspectives and real-world examples of how to turn negativity into opportunities for engagement in
The Bright Side of Negative Engagement. This presentation will help you determine a critical response to a negative customer experience and help you answer the important question,”What’s Your White Chocolate Mickey?”
Click here to read the rest of GCP’s Industry Trend Report
Unlocking Business Potential: Elevating Sales with Tailored Gift Card Management
In today’s competitive landscape, gift card programs are no longer just a convenient gifting option—they’re a strategic tool to amplify sales, foster loyalty, and expand brand visibility. By partnering with experts like GiftCard Partners, businesses can streamline their gift card programs, driving tangible growth and deeper customer engagement with powerful gift card marketing strategies.
