5 Key Elements Of Co-Branded Success In Real Estate
There are many success stories of companies who have paired up with another business to cross-promote a product or a concept. Look at Google and any number of technical companies like YouTube, Waze and Nest Labs (the home thermostat company). Or consider Starbucks and Teavana. Or potato chips made with barbecue sauce and ice cream companies who add candy to their confections. Even Crest toothpaste is co-branded with Scope mouthwash!
10 Tools To Create Caring And Comfortable Customer Loyalty
Customer loyalty is the bedrock of any successful business, and the way you deliver your product or service plays a pivotal role in cultivating that loyalty. As Micah Solomon, a renowned customer service consultant, highlights in his book High-Tech, High-Touch Customer Service, even the most perfect product needs to be delivered with genuine care to truly resonate with customers. In today's competitive market, showing care goes beyond the product itself—it's about creating an experience that makes customers feel valued and appreciated.
Creating Customer Loyalty, One Bite At A Time
Did you ever ponder what the restaurant and the real estate industries have in common? Imagine that as a conversation starter at your next party of social function!
The parallels are not widely published, but there are many commonalities between dining and home selling or buying. Both businesses rely heavily on repeat customers as a result of creating satisfied customers.
When a customer is pleased with a business, they are more likely to spread the good word to others, who will in turn patronize your business.
How to Reconnect and Build Customer Relationships
For many real estate agents, the relationship between agent and customer ends when the closing is complete. Houses are a long term investment for most and aren’t a frequently purchased item. However, there are proven ways to not only reconnect with customers but to build customer relationships. Here are 4 ways to accomplish both.
3 Steps for Measuring Customer Loyalty and Rewards
While getting a customer in your store for the first time is important, in order for your success in retail, the focus needs to be placed on repeat business. It is 6-7 times more expensive to acquire a new customer than it is to keep one. Customer loyalty programs work well, but most businesses may be getting it wrong. Here are 3 steps for measuring customer loyalty and rewards ideas.
Track Customer Purchasing Habits In order to measure the effectiveness of a loyalty program we need to record the number of new customer vs. the number of repeat customers. This is the very basic first step, tracking who is coming in and what they have purchased. The easiest way to obtain this information is through a connected POS system. A connected POS system automatically sets up customer profiles and tracks their purchases every time they return. This helps provide retailers with an insightful analysis of their customer base. Having linked loyalty cards/spending cards also helps in tracking customer purchases.
Calculate Important Metrics Simple metrics can help a retailer know whether or not their loyalty program is impacting their customers. Some important metrics to consider:
