GiftCard Partners Blog

Employee and customer engagement are key to any business’s success in the current climate. For employers, engaging employee populations at work ensures productivity, motivation and longer term, employee satisfaction and retention. On the customer side, in the current economic climate, retaining customers and reducing churn can be as important to a business as gaining new customers. Ensuring customers are engaged with your business helps support retention initiatives. Keep reading to learn how gift card incentive and reward programs can help drive engagement with employees and customers by continuously providing value and building positive associations with your brand and business.

One of the most effective ways to increase employee engagement and customer loyalty is sending an eGift Card as a reward or thank you.

Many individuals are adjusting to working from home these days due to the coronavirus—even for those of us who worked remotely before, it can be an adjustment to work while your family and others are at home too. 

Every company wants to get closer to their customers, to get inside their heads and understand their buying process. Aside from learning telepathy, the next best thing is to ask them what you want to know. Customer surveys are a tool that many companies use to crack the code to what customers want and how to provide superior customer service.

Generational buying trends are quickly changing retailer concepts. The three generational segments with the most buying power shop very differently and have different expectations for how they want retailers to treat them.