GiftCard Partners Blog

Gift cards have become a versatile and appreciated choice for holiday gifting in the workplace. They provide a hassle-free way to say thank you and can cater to diverse preferences. Here are five innovative ways to use gift cards in your workplace during the holidays, benefiting employees, customers, co-workers, and even your company's philanthropic efforts.

As you commit to volume gift card purchases for your loyalty & rewards programs or corporate employee programs, you want to know that the public thinks highly of the brands you include.
Boston Market is ranking high on the list of fast-casual restaurants this holiday season and it’s sure to hold strong into 2013. Check out Boston Market’s recent record sales news:
Home Style Restaurant Chain Achieves History-Making Sales During Its Busiest Week of the Year and you will see not only great sales results for the company, but the value they offer to families across the U.S. In an effort to support the New York and New Jersey victims of Hurricane Sandy, Lowe’s distributed more than 22,000 FREE family meals from Boston Market, serving 136,000 people affected by the storm. This resulted in Boston Market’s single largest order in their history. GCP is proud to offer Boston Market gift cards to those buying in bulk.

As the holiday season approaches it is important to show appreciation for your employees, and ensure that end of year gifts that go beyond the standard holiday bonuses provide meaning and extra gratitude for employees. Here are 3 quick quick tips to make sure your employee gifts prove meaningful this year and motivate your employees:

Holiday marketing season is in full swing! Consumers are planning their holiday shopping, if they have not started already, and retailers are planning their big holiday marketing and promotional push. If you are looking for some innovative ways to stretch the last piece of your 2012 budget check out these 5 ways to execute a holiday marketing campaign with a limited budget.

Although the holidays are still 3 months away now is the time to begin planning your end of year employee rewards. For many companies money is still tight, and often end of year bonuses are still not in the budget. There are still many effective ways to reward your employees at the end of the year. These rewards are the most important rewards you give all year, as they are what will motivate your workforce into 2013. Many companies give out gift cards during the holiday season, often to restaurants like the
Cheesecake Factory. These cards allow employees to enjoy a meal out with their friends and/or family, helping to ease their seasonal financial constraints. Other organizations are giving out gift cards to promote healthy living such as the
CVS/pharmacy Select card, to help employees make good on their New Year’s Resolutions. Other organizations wait until the craziness of the holidays has subsided and throw a big party for employees in January, offering a chance for employees to decompress and enjoy spending time together, outside of the office. However you choose to reward your employees this holiday season, ensure that the rewards you choose are effective in motivating and rewarding your workplace demographic. Give the employees what they want, so they can continue to use their expendable energy on reaching company goals in 2013.
For more information on how best to reward your employees this holiday season check out this article in British Marketing Week.