2015 Holiday Gift Card Trends
The holidays are rapidly approaching and we have the latest in shopping and holiday gift card trends for this season!
According to the National Retail Federation’s Holiday Consumer Spending Survey, consumers will spend an average of $805.65 on food, decorations, gifts, and more this holiday season, the highest amount in the survey’s 15-year history! Top findings of consumers surveyed showed:
2015 Holiday Gift Card Strategy
The holiday shopping season is already here and we thought it would be helpful to show how to incorporate gift cards, the most popular gift for both consumers and B2B organizations, into your holiday strategy. Here are 3 ways to incorporate gift cards into your holiday program.
64% of employees do not feel that they have a strong work culture
Moments of recognition are powerful, they give us a feeling of purpose, a sense of accomplishment and an undeniable drive to produce our best work. Recognition is continuously proven to motivate employees by allowing them to see and feel their personal value.
2013 Key Holiday Gift Card Trends
The Retail Gift Card Association (RGCA) recently released their Holiday Gift Card Trend Tracker Survey results, and there are some great notes for our retail and merchant clients, and for our B2B gift card customers as well. How are retailers approaching this year’s news that consumers will spend less during the holidays this year than last? The RGCA states, “…despite the tight wallets, there is a silver lining for many retailers: retail gift cards.” They found in their survey that 73% of consumers will spend less this holiday shopping season, while 74% will buy and give at least one, and as many as five, gift cards as gifts. GCP’s customers, B2B gift card buyers, purchase gift cards in bulk and can also be pleased with these trends. Whatever consumers are doing, B2B buyers will want to be aware of and follow suit.
Whether you are a retailer looking for the latest gift card trends or a B2B gift card buyer, you’ll want to
check out the RGCA’s Full White Paper and Report.
Employee Gifting Guide
It is the most wonderful time of the year, or the most confusing. Figuring out your employee gifting/holiday bonus program can be a real pain. How to be fair, how to reward the hardest workers, how to keep everyone happy. Here are a few tips to get you through the employee gifting cycle without a scratch.
