GiftCard Partners Blog

As the holiday season gets into full swing, corporate gifting is top of mind for executives, HR teams, and client facing teams alike. When done well, corporate gifting can boost employee loyalty and engagement. It can also strengthen relationships with clients and partners.  

As the holiday season approaches, gift cards remain a top choice for both gift-givers and recipients, with 80% of workers preferring a gift card over other types of gifts. The flexibility, convenience, and personalization they offer make them a perfect holiday present, especially when it comes to catering to different generations and group activities.  

Consistent and impactful recognition programs are a proven method of improving employee engagement, performance, and retention throughout the year. But as the year draws to a close, businesses are looking for meaningful ways to celebrate and express appreciation to employees and clients for their year-long efforts. One of the most effective strategies for elevating year-end celebrations is incorporating gift cards into your recognition and holiday gifting programs.  

The holiday season is a crucial time for businesses to express appreciation to their employees, clients, and partners. In an industry valued at a staggering $242 billion, corporate gifting is not just a kind gesture—it’s a strategic investment. Over 78% of businesses report that corporate gifts offer a substantial ROI, particularly in terms of brand recognition and relationship building. As we approach the holiday season, it’s essential to plan gifting strategies carefully, focusing on the timing and denominations to ensure maximum impact. 

As we approach the holiday season, rewards and gifts are a typical strategy used to show appreciation for employees and customers alike. These gifts are often given in the “spirit of the holiday season” but can also be a key business strategy to show appreciation, retain key customers, as well as reward high performing employees. Read on to learn more about the best physical gift cards for year-end rewards and how you can maximize these gifts with your employee and customer audiences.