GiftCard Partners Blog

eGift and mobile gift cards are a popular topic as excitement grows around digital technologies. CreditCards.com reports that one half of the major gift card brands that offer eGift cards only started offering them this year. Retailers and merchants are ramping up to take advantage of growing mobile and tablet buying segments, as they are quickly becoming some of the most valuable online shoppers. Interestingly, when GCP recently surveyed B2B gift card buyers; we found that the B2B market still prefers to purchase physical plastic cards over

Over the last few years, in reaction to the US recession settling in; shoppers have doubled-up their holiday purchases in order to stretch the family dollar beyond the holiday deals. “Shoppers say they intend to spend $130.43, on average, on sales of clothes, electronics, home goods and other items for themselves or their families, up 16 percent from last year’s $112.20”, according to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey. In the coming weeks, CVS/pharmacy and GiftCard Partners will launch a B2B promotion in that exact vein. The campaign is directly tied to employers’ holiday giving to employees, allowing employers to save money and GIVE MORE. At a store like CVS, gift card recipients can cash in on holiday deals to purchase every-day items for themselves and their families in addition to their holiday shopping. Visit
Holiday Shoppers Want Deals for Themselves to learn more about this consumer trend, and GCP will deliver more in early November to help employers save while giving more to their employees for the holidays. Source: Chicago Sun-Times

Retail competition definitely intensifies during the holiday season, so it is important to make sure your business' holiday strategy stands out.  Here are 5 quick tips from "Practical Ecommerce" to keep your strategy fresh this year.

It’s holiday corporate gift giving season and gift card promotion time, but some retailers aren’t losing track of their long term goals and strategies. Forbes.com presents The Home Depot’s advice to retailers and merchants on developing their gift card strategy, including their placement in B2B programs like corporate incentive programs, the importance of personalization, promoting eGift Cards, mobile and social channels, and more. GiftCard Partners is always proud to bring you examples of who is doing B2B gift cards right! Read on to discover
The Home Depot’s best in breed advice for gift card strategies. Source: Forbes.com MarketShare

Your Scrip purchase decision makers use a wide variety of gift card brands for their participants. Whether they are fundraising or using gift cards for budgeting purposes; they want brands that they shop for on a regular basis. Here are the top 10 reasons why The Children's Place (TCP) is a perfect Scrip choice.