GiftCard Partners Blog

GCP has a standing presence in the corporate gift card buyer, loyalty rewards, Scrip, and retailer/merchant communities, and now we are expanding into a little less corporate attitude with our
Facebook page. Our new GiftCard Partners Facebook page offers non-corporate entities similar BULK gift card discounts that corporations have known about, and saved with, for years. Check out our Facebook post: The perfect gift for Teachers, PTAs, and PTOs … and it's no apple! Teachers, PTAs, and PTOs will love this for Teacher Appreciation Week and End of Year THANK-YOU’s. Check
GCP's Facebook page for ideas you can use to reward with gift cards, in bulk.

Chances are, you have European employees, customers, business partners, resellers, or affiliates in Europe. Rewarding those constituents for a job well done or recognizing that they’ve gone above and beyond is important to keep them engaged in their work, loyal in their business dealings, motivated in their camaraderie, and incentivized to succeed.

We’ve been writing a lot about how gamification is taking employee motivation and engagement programs by storm, but does the same People + Participation = Productivity[1] theory apply to customer loyalty and incentive programs? Destination CRM.com says YES: “The things that make games so compelling can equally make employees, partners, [and] customers addicted to your B2B or B2C offering.” And we at GCP are compelled to say YES as well with case studies like this: Samsung saw impressive boosts in their customer loyalty program via their social loyalty program, Samsung Nation. With the Badgeville gaming platform, they grew their user generated content and website traffic, but more importantly; they achieved financial results as well! “Samsung, in return, saw 66 % more users submitting 447 % more product answers on its global Web site. Even more impressive, the user-generated content prompted 34 % of users to put 224 % more items in shopping carts”, states CRM.com’s article Game On. The reward is an important aspect of any motivation and incentive program, and since these games can be played online and anywhere in the world, the rewards should also offer international value. Gift cards are a common customer loyalty reward, but onthe international front; GCP offers maxchoice international vouchers. They act like gift cards, but with even more flexibility for international customers. Check out more information on
maxchoice premium international vouchers. For more in-depth information and case studies, check out
Game On: Gamification Strategies Motivate Customer and Employee Behaviors [1]
Engagement Strategies Magazine Game Theory: People + Participation = Productivity

GCP’s April eNews is here! What you will find:

Employee engagement is a proven way to raise employee morale, lower quit rates, and make your workforce more productive. Showing employees how their day to day work contributes to the bigger picture and helps the organization reach its goals leads to engagement. Conveying clear vision and providing a sense of importance is how managers can contribute to overall workforce engagement at an organizational level. Employees are the ultimate driver of an organization to its goals, so it is important to engage employees through training, professional development, and rewards ranging from useful gift cards to larger rewards such as vacation travel and extra time off. It is sometimes difficult to tell the difference between high employee morale and true engagement. According to Ronald Sanders, a senior executive adviser and fellow at Booz Allen Hamilton, engagement entails innovation, commitment, and employees choosing to use their discretionary energy at work. Engagement goes beyond a happy workforce to a deeper level of commitment to work and understanding of the importance of the job employees do every day. It is important to reward employees who reach this level so that they not only feel the importance of their position but so they feel supported by their organization. Reinforcing desired behaviors and attitudes is crucial to maintaining the engagement cycle into the future of the organization.
For more information on deeply engaged employees check out this Federal Computer Week article.