GiftCard Partners Blog

You may find it easy to attract new customers with the lure of incentives, deals or promotions. BUT, are you keeping them after that? A recent Forbes article,
Warning: Is Your New Customer Coming Back? 4 Steps You Should Take Now, explains that spending all that effort and time bringing in new customers may be costing you a lot more than it would keeping an existing one- in some cases 6 to 7 times more! Of course attracting new customers is a crucial part of your loyalty program that should not be abandoned but a healthy balance between attracting the new and nurturing the current can spell success for your loyalty program as a whole. Recognizing your current customers in a unique way can give them that sense of ‘special’ treatment that encourages them to stick around: Try Saying Thanks - Sounds simple enough but it’s sometimes forgotten that a thank you goes a long way. Try sending a ‘Thank You for Your Loyalty’ email to customers who reach the one year mark, five year mark, etc. Customers don’t always need an incentive or reward for being loyal, just a little appreciation. Use holidays as a way to appreciate your current customers- Sending out gift cards to
The Children’s Place on Mother’s Day, gift cards to
1-800-Flowers on Valentine’s Day, or gift cards to
CVS/pharmacy on a customer’s birthday shows how much their loyalty means all year round. Take the time to take a special interest in your customer, it’s got its rewards. Check out Forbes,
Warning: Is Your New Customer Coming Back? 4 Steps You Should Take Now to get more ideas on keeping your customers close.

Undercover cooking talent and reality restaurant shows are on the top of Food Network, lifestyle networks and even major networks these days, and our client Boston Market is taking this opportunity to capture their service and operations issues in order to remain – THE BEST, while growing their brand.

It’s not always easy to instill the message of safety within your workforce. So nip the issue in the bud from the very beginning: in the training process. Every employee who is required to follow the guidelines put forth in a safety program should go through this type of training. And to get the most out of this training
Safety Daily Advisor
put together,
50 Tips For More Effective Safety Training.
Here are a few do’s and don’ts from the report.
DO
give handouts,
DON’T
make them as hard to decipher as a 10 year olds art project.
Couple of interesting facts to consider, 90% of what people are told is forgotten within 24 hours and people process written information two times faster than the spoken word. Your handouts should reinforce your basic message, keep the attention of the reader, be easy to follow, and provide a reference point to readers in the future.
DO
consider using a little humor to reiterate your message,

but

DON’T
force it by incorporating
100 Funny Jokes to Tell Your Employees
book.
A little humor gives you the chance to wake up an audience that might be fading at the sight of too many safety statistics and OSHA guidelines. Experts say that using humor can relax an audience, making them more willing to participate. Which takes us to our next
DO.
DO
encourage interactive training,
DON’T
forget the incentives.
Encourage your workforce to get invested in their training program by getting creative with incentives. Create a short quiz at the end of each section, break the group into teams and play a trivial game about rules and statistics or have workers give safety demonstrations themselves. Then reward winners with small denomination gift cards to places like
CVS/pharmacy
or
AutoZone
.
Check out more great tips, news and advice for getting the most out of your company’s workplace safety program from
Safety Daily Advisors
.