GiftCard Partners Blog

An increasingly diverse and remote workforce brings many challenges to management teams when strategizing and coordinating employee programs such as employee recognition programs. Layer on that the need for employers to show their recognition of workplace diversity and appreciation for individualism, and the challenges multiply. This is why employers increasingly offer gift cards as incentives and rewards within employee recognition programs, as the recipients can redeem with their own choices.
The IGCC rounds it up well: “gift cards empower the recipient with the right to choose the item that most motivates himself or herself”.  Ceridian states that 8 out of 10 employees prefer gift cards over other incentives. This preference rewards for hard work they’ve done and motivates them to keep it up. The simplicity of gift cards has also helps management deliver programs quicker and with relevance and care to the participants. There is a significant time savings in the decision making process…..another important cost savings benefit of gift cards. Also important; purchasing gift cards in bulk offers employers volume discounts. Learn more about how gift cards are used as corporate wellness incentives, healthcare program incentives, and loyalty rewards.[hs_action id="2863"]

HealthyAmericans.org reports some pretty impressive corporate wellness program successes, like:

You may find it easy to attract new customers with the lure of incentives, deals or promotions. BUT, are you keeping them after that? A recent Forbes article,
Warning: Is Your New Customer Coming Back? 4 Steps You Should Take Now, explains that spending all that effort and time bringing in new customers may be costing you a lot more than it would keeping an existing one- in some cases 6 to 7 times more! Of course attracting new customers is a crucial part of your loyalty program that should not be abandoned but a healthy balance between attracting the new and nurturing the current can spell success for your loyalty program as a whole. Recognizing your current customers in a unique way can give them that sense of ‘special’ treatment that encourages them to stick around: Try Saying Thanks - Sounds simple enough but it’s sometimes forgotten that a thank you goes a long way. Try sending a ‘Thank You for Your Loyalty’ email to customers who reach the one year mark, five year mark, etc. Customers don’t always need an incentive or reward for being loyal, just a little appreciation. Use holidays as a way to appreciate your current customers- Sending out gift cards to
The Children’s Place on Mother’s Day, gift cards to
1-800-Flowers on Valentine’s Day, or gift cards to
CVS/pharmacy on a customer’s birthday shows how much their loyalty means all year round. Take the time to take a special interest in your customer, it’s got its rewards. Check out Forbes,
Warning: Is Your New Customer Coming Back? 4 Steps You Should Take Now to get more ideas on keeping your customers close.

Undercover cooking talent and reality restaurant shows are on the top of Food Network, lifestyle networks and even major networks these days, and our client Boston Market is taking this opportunity to capture their service and operations issues in order to remain – THE BEST, while growing their brand.