GiftCard Partners Blog

Achieving customer loyalty is no doubt one of the biggest challenges our clients face…it’s a moving target. Not only are consumer needs evolving by the day, but retail marketing is impacted by new consumer technologies, for online and brick-and-mortar buying. We have a general picture of how technology is effecting our brand content flow, buying experience, and rewards and loyalty – we are consumers ourselves and we participate in one or all of these brand experiences every day. But how are these technologies effecting our clients? They are retailers and merchants who partner with us to promote their gift cards in programs such as customer loyalty, engagement, and rewards. They are on the front lines of technology evolution, retail marketing, and customer loyalty and engagement and their challenges are multiplied by selling in the B2B marketplace. Check out the
Ten Ways Technology Can Enable Customer Loyalty Infographic posted on the Huffington Post online. 

Gift cards are a hot topic when it comes to corporate rewards, employee incentives, customer loyalty, fundraising programs and more. Still many are asking, “Are gift cards the right choice?”
The Retail Gift Card Association answers the question with the strong YES, according to the findings in their most recent survey. The survey asked over 1,000 consumers about their attitudes, behaviors and preferences when it comes to both receiving and giving gift cards. Here are a few interesting statistics that encompass the over feeling towards the plastic money gift:

The total cost of workplace injuries was $167 billion in 2021, with a loss of 103,000,000 work days. These kinds of numbers demonstrate the importance of safety management in the workplace. Ensuring safety goes beyond mere compliance; it requires a comprehensive approach that fosters a culture of safety. Drawing insights from modern safety practices, here's an updated guide to crafting an effective employee safety program.

Yo-Fi Wellness is churning some serious waves in the sea of corporate wellness incentives! As employer healthcare costs continue to rise; innovative wellness incentives continue to offer companies of all sizes the latest in corporate wellness incentives and wellness gifts for employees. This online platform brings healthy living initiatives to employees through inspiring and instructive video programs, on any device. Offering expert yoga, fitness, nutrition and meditation video content, Yo-Fi Wellness empowers employees to live a healthier lifestyle, reducing absenteeism in the workplace and improving employee productivity. The Yo-Fi Wellness digital platform is the perfect solution to providing corporate gifts, incentives and rewards via gift cards and e-Certs.