GiftCard Partners Blog

We're excited to share our first post of Tom's Takeaways. The B2B gift card industry is constantly evolving and we want a place to share what our company learns from attending conferences and shows, studying recent reports and surveys, and to give you a pulse on what’s to come in 2019 based on the conversations we’ve had with other industry players.

Gift cards seem like a basic concept, used in place of cash. However, gift cards have become their own currency, with their own set of trends and advantages. Here are three ways gift cards are more powerful than cash and why they could be considered their own type of currency.

Finding the best holiday gifts for everyone on your corporate list—from employees to customers, to clients, partners, and vendors—is tough. Discover why gift cards have become a top choice for rewards, and see how buying in bulk can save your budget.

At the end of October the Financial Services and Payments industries will meet in Las Vegas for Money 20/20. It is a massive event, so it can be overwhelming to figure out how to find your show track.

Generational buying trends are quickly changing retailer concepts. The three generational segments with the most buying power shop very differently and have different expectations for how they want retailers to treat them.