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What You Need to Know About the 2015 Flu Season

The 2015 Flu season is still a few months away, but now is a great time to start getting prepared. Every year the United States experiences an epidemic of seasonal flu. While flu season peaks in the winter months, flu outbreaks can happen as early as October and can last all the way into May. The Centers for Disease Control (CDC) recommends a yearly flu vaccination for everyone 6 months of age and older. This is the first and most important step to protecting oneself from this very serious disease. People should start getting vaccinated as soon as the flu shot becomes available. Many flu shot providers receive the vaccine as early as July or August. The CDC encourages getting the shot preferably by October. But as long as the flu virus is spreading, it’s not too late to get vaccinated. The flu shot has become easy to obtain. Even without insurance or appointment, CVS/pharmacy offers adolescent, adult, & senior flu shots right in the store while CVS/minute clinic locations offer all that and pediatric flu shots as well. All vaccines are administered by a certified immunizing pharmacist or through a nurse practitioner or physician assistant at Minute Clinic locations.

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The B2B Gift Card Market is Changing, Are You Keeping Up?

The B2B gift card market is ever changing, especially in the Business-to-Business or B2B sector of the market. The B2B sector, which includes third party gift cards, loyalty and incentive programs, corporate wellness and more, now stretches to make up a significant piece of the gift card market.

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AutoZone Partners With Openbay

The first trulyomnichannel auto repair system is upon us as AutoZone partners with Openbay. The partnership, launching this month, will allow consumers (beginning in the Boston area) to comparison shop service and maintenance packages with local repair shops for their specific vehicles. The service combines AutoZone store parts with Openbay's online marketplace for auto repair. Learn more details about the partnership on Openbay's blog. The partnership enables true omnichannel retailing from both parties, combining the online comparison shopping enabled by Openbay and the in-store experience consumers have come to know and depend on for both parts and service from AutoZone.

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Summer Gift Cards are the Go-To Gift

Summer gift cards are gaining popularity in the gift market this spring and summer. As individuals look for gifts for moms, dads, grads and newlyweds, gift cards continue to be the catch-all gift that's easy for the gifter and always a pleasant surprise for the giftee. The  infographic below from the Retail Gift Card Association reveals that 80% of gifters want their recipients to have the option to redeem online or in-store, showing that omnichannel flexibility is an overwhelming consumer concern. Since gift cards are flexible in nature, consumers want to ensure that recipients have as much flexibility in how and where they redeem as they do in what merchandise they redeem for.

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Gift Card Popularity Continues to Rise

According to a new survey from the Retail Gift Card Association, up to 70% of consumers will buy gift cards for friends and family by the end of the summer. This is an important finding for B2B gift card programs as well. Why's that? Because the survey also revealed that 95% of consumers are hoping to
receive gift cards this spring and summer. While this directly applies to celebrations like birthdays, graduations and weddings, the popularity of gift cards can also segue to employees recognition programs, health and wellness programs and employees rewards. Here are key findings from the study:

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