GiftCard Partners Blog

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards have long been a favorite for corporate holiday gifting due to their flexibility, ease of use, and broad appeal. According to a recent survey, corporate gift recipients prefer to receive gift cards as their #1 choice. 

The holiday season is a crucial time for businesses to express appreciation to their employees, clients, and partners. In an industry valued at a staggering $242 billion, corporate gifting is not just a kind gesture—it’s a strategic investment. Over 78% of businesses report that corporate gifts offer a substantial ROI, particularly in terms of brand recognition and relationship building. As we approach the holiday season, it’s essential to plan gifting strategies carefully, focusing on the timing and denominations to ensure maximum impact. 

Have you considered the impact building client relationships has on growing and scaling your business? Whether you run a local coffee shop or a large corporation, keeping customers happy and loyal to your products protects one of the most important assets to your business- your client base.   

As the weather gets colder and the days get shorter, flu season looms. You see flu shot signs as you drive by local pharmacies and employers start to put a plan together to prevent flu from decreasing productivity in the office and crippling the workforce.