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Gamifying Employee Health Goals: Boosting Workplace Wellness with Social Gaming

Posted, by Deborah Merkin
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Social Gaming Towards Health

As pressure increases on employers and health insurance companies to reduce costs by improving participants’ health, innovative approaches are emerging. One such approach is the use of health gamification in the workplace. By leveraging virtual reality games and inter-organizational competition with real rewards, companies can motivate employees to reach their health goals. These gaming portals, ranging from basic health tracking to social, team-based competition applications, offer rewards for hitting milestones. The rewards can vary from small denomination gift cards to larger prizes like vacations upon reaching significant wellness goals.

The Power of Social Gaming in Health and Wellness

Gamification of health and wellness programs aims to tap into the social nature of people, leveraging the widespread use of social media. Health care providers are designing programs that encourage employees to be social while working towards wellness goals, creating a sense of community and shared mission. This approach is similar to the addictive nature of games like Farmville, but with a focus on health. By participating in these programs, employees not only improve their health but also positively impact their teammates and colleagues.

For more information on the gamification of health and wellness programs, check out this Harvard Business Review article.

Social Gaming to Boost Health and Wellness

Social gaming is a growing trend in social media, gaming, and employee engagement. Games like Farmville have engaged millions on platforms like Facebook, and this type of interactive experience is now being applied to health and wellness programs. For example, applications like Keas promote office exercise, team camaraderie, and lower health care costs. These applications combat sedentary lifestyles, help employees lose weight, and reduce chronic illnesses, all while providing a fun and interactive gaming experience. Employees can track their progress and health improvements, while also building stronger relationships with their coworkers.

The user interfaces of these applications are designed to resemble popular social media sites such as Twitter and Facebook, providing a level of comfort and familiarity to users. To enhance the effectiveness of these gaming programs, companies can offer rewards for goal accomplishments. Spot rewards, such as gift cards to places like Darden Restaurants and CVS®, can be highly motivating and useful for maintaining a healthy lifestyle. By leveraging the popularity of social media and gamification, companies can lower healthcare costs and promote healthier lifestyles among their employees.

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Engage2Reward™ Platform: The Ideal Solution for Health and Wellness Incentives

The Engage2Reward Gift Card Ordering Platform is a comprehensive solution for distributing gift card rewards, perfect for incentivizing employees to meet health goals or win wellness challenges. With a wide selection of over 300 brands, the Engage2Reward Platform offers flexibility and variety to suit any wellness program's needs. Whether you are looking to reward individual achievements or encourage team-based competitions, our platform simplifies the process of managing and distributing rewards.

Key Benefits of Using Engage2Reward

  1. Extensive Brand Selection: Engage2Reward features gift cards from over 300 leading brands, ensuring that there is something for everyone. This variety helps maintain high engagement and motivation among employees by offering rewards that they truly value.

  2. Bulk Ordering Capability: The platform supports bulk ordering of gift cards, making it easy to manage large-scale wellness initiatives and distribute rewards efficiently.

  3. Customizable Rewards: Engage2Reward allows for customization to match specific program goals, whether you're running a health tracking program, a weight loss challenge, or a team-based fitness competition. The flexibility to tailor rewards ensures that they align with the participants' efforts and achievements.

  4. Streamlined Distribution: Engage2Reward provides a user-friendly interface for ordering and distributing gift cards, reducing administrative burden and ensuring a smooth process from start to finish.

By incorporating the Engage2Reward Platform into your health and wellness programs, you can enhance employee engagement, boost participation rates, and ultimately foster a healthier, more motivated workforce. This platform not only makes it easier to reward employees but also adds an element of excitement and appreciation that can drive long-term commitment to wellness goals.

For more information on social gaming for health and wellness, check out this article from Business News Daily.

 


Sources

Attotime - 9 Gamification Statistics for 2023

Harvard Business Review - How Gamification Can Boost Employee Engagement

Liebert Pub - Games for Wellness—Impacting the Lives of Employees

Diversido - Using Gamification in Healthcare and Education Applications

Business News Daily - How to Gamify Your Workforce

Benefits Pro - Gamification Helps Hospital Improve Workers' Health


Topics: Gift Card Incentives & Rewards, Workplace Health & Wellness, Gift Cards, Employee Engagement, General Gift Card, Employee Incentives & Rewards

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