GiftCard Partners Blog

The Amazon Dash button was so disruptive in concept that people thought it might be an early April fools prank on launch day, March 31st. The concept seemed so futuristic that it couldn't have been real. The main reason? Americans don't buy groceries online. In a world where omni-channel shopping is everywhere, groceries still remain are one of the biggest spending categories and one of the only categories almost exclusively available in-store. Some grocery stores, like Whole Foods Market, are piloting programs to make online groceries a possibility with delivery to consumers' homes part of the package. The concept is considered disruptive to the market, however, and since the concept is so new, adoption has been slow. Here are three ways that Amazon Dash could cause the biggest grocery disruption yet.

Whole Foods Market is taking their corporate responsibility beyond their high quality, all natural foods and working to solve global poverty. Whole Planet Foundation was borne out of Whole Foods Market’s desire to give something back, while focusing on the persistent problem of world poverty and hunger. The Whole Planet Foundation and Whole Foods Markets have hosted a series of small community events throughout the country like craft fairs and concerts and have raised $4.6 million toward a microlending campaign, no no plans to slow down any time soon.

The better the choice, the more apt the person is to be active in the loyalty or incentive program, pursuing the desired behavior in order to earn the reward. Loyalty program participation is a problem for many companies. According to the Colloquy Loyalty Consensus released in February 2015, the average household is “involved” in 29 programs, but active in only 12.1.

There has been a recent movement in the fashion industry to embrace diverse body types, especially when it comes to ad campaigns. Recently, Lane Bryant released the #ImNoAngel campaign, in what many say is in response to a Victoria’s Secret ad campaign that featured one very specific body type. The #ImNoAngel campaign invites the world to celebrate women of all shapes and sizes by redefining society's traditional notion of sexy with a powerful core message: ALL women are sexy.

Last week Corporate Responsibility Magazine announced its 16th annual 100 Best Corporate Citizens List and CVS Health cracked the top 30, representing one of only three retailers that made the list this year. According to CR Magazine the 100 Best List documents 303 data points of disclosure and performance measures - taken from information in seven categories: