The Impact of Third Party Distribution Channels
What is third party distribution?
You have seen third party distribution when you’ve walked past the gift card displays at your grocery or pharmacy but may not know it by name. Third party is a common term in the B2B Gift Card Industry. It’s the opportunity to sell gift cards in retail locations that are independent of the brand represented on the gift card. By definition, third party sales refer to the three companies involved when selling to the consumer: the brand on the gift card, the company that sells the gift card, and the company that manages the operational component of the transaction. For most gift cards programs, third party represents their largest sales channel and the greatest opportunity for consumer awareness and marketing. Why’s this? Consumer traffic!
CVS Health Brand Exceeds Expectations
CVS/pharmacy posted a 10.3% increase in net revenue in the third quarter. As the economy continues to recover and the pharmacy sector continues to grow, positive returns shouldn't be surprising. However, the numbers CVS Health brand is putting up are almost unprecedented. A major reason for the growth came from the acquisition of Omnicare, which continues to prove the innovation of CVS/pharmacy. Omnicare allowed CVS/pharmacy to expand into the niche pharmacy market for senior living and long-term care facilities and provide care to a population who may never go into a retail pharmacy.
5 Team Building Ideas For Employees
Team building often feels forced. It can be seen as a cheesy, waste of time especially for those employees who are less social. The truth is a lot of team building exercises ARE a waste of time. But you can do team building the right way. To plan a successful team building exercise you should be thoughtful to who is on the team and the goal you want to accomplish. Pairing the right personalities with the goals you want to accomplish will keep employees more engaged in team building. Here are 5 excellent ideas for team building:
The Relationship Between Engaged Employees and Loyal Consumers
In today's digital era, distinguishing insiders and outsiders within an organization is increasingly complex. This evolving landscape presents opportunities for brand ambassadors, positioning companies to excel on social media platforms, message boards, and blogs. Engaging employees fosters an environment where they naturally become positive brand representatives in online public spaces, effectively engaging consumers. Here's a comprehensive look at the crucial relationship between engaged employees, brand, and engaged consumers, along with actionable strategies:
