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2015 Gift Card Sales Reach $130 Billion

2015 gift card sales in the U.S. reach $130 billion, a 6% increase over 2014.

2015 gift cards sales are just the beginning as gift card sales are predicted to reach $160 billion by 2018. E-gifting had the largest increase, rising to 26% in 2015, representing $7.1 billion in volume. E-gifting is also expected to support the overall payment industry growth. Long-term prospects for e-gifting remain promising as more payment services become mainstream and plastic cards make the switch to digital.

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GiftCard Partners Named 2015 "Best and Brightest Companies to Work For"

Awarded by the National Association for Business Resources

Wellesley, MA (PRWEB) December 31, 2015 - GiftCard Partners (GCP) has announced that for the third consecutive year, they have been named one of the nation's "Best and Brightest Companies to Work For™” by the National Association for Business Resources.

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Incentives Improve Workplace Performance

Genesis Associates, a British-based recruiting firm focusing in the sales, engineering, and creative sectors, recently surveyed employees to try to determine exactly how important incentives were in the workplace. Their findings were astounding. 85% of responding workers indicated that they do their
best work when an incentive is involved. That’s not just better work, or they work harder, that is their best. Don’t you want their best all the time? This survey adds to the proof that incentives are no longer an option but a necessity to maintaining a positive work environment. Of those surveyed, 73% indicated that their work atmosphere was good or very good during an incentive period. So what do you give employees to properly incentivize them? The survey also went into the incentive itself. They saw:

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The Ultimate Guide to Creative Employee Recognition Ideas

Creating a thriving workplace culture starts with one essential ingredient: employee recognition. Studies show that companies with robust employee recognition strategies experience stronger engagement, reduced turnover, and increased productivity. Recognizing employees doesn’t just boost morale—it drives business success.

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Survey Says Non-Cash Incentives are the Answer

We’ve all received cash bonuses. It’s the biggest staple of employee rewards and incentives, but should it be? The Incentive Marketing Association and the Incentive Research Foundation have partnered once again to take a closer look at the rewards and incentives that make the biggest impact in your programs. Their Participant Survey, surveying 452 employees with 80 in-depth questions, helped prove a point that GiftCard Partners has emphasized for a long time: that cash is NOT king when it comes to employee reward programs. The Participant Survey showed incredible statistics about employees’ propensity to choose non-cash incentives when presented with a choice. A few key findings included:

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