GiftCard Partners Blog

Insurance broker involvement in wellness programs is on the rise. In the past insurance brokers may have helped human resources departments select and negotiate the best insurance plans for their workforce. But with the introduction of the Affordable Care Act and the incentives that are geared toward employee wellness, a broker’s job role is expanding. Now just how far that expansion reaches is still dependent on the broker. The graph below is taken from
RAND’s latest employer survey and breaks down the involvement levels that different insurance brokers have in their clients’ wellness programs.

In the dynamic landscape of business, attracting customers is challenging, but the real success lies in retaining them. Repeat customers not only boost revenue but also act as brand ambassadors. To create a robust and loyal customer base, businesses must implement effective strategies that go beyond initial transactions. This blog post explores key methods on how to get repeat customers, offering insights that can significantly impact customer retention.

Wellness programs are almost a requirement of employers’ benefits packages these days. Health and wellness has become such a large component of employees’ lives that employers have gotten increasingly involved in. But how can you measure your wellness program success? Here are three tips to ensure you can execute and measure your wellness program successfully by focusing on outcomes, accountability, and return on initial investment.

A recent CashStar study discussing the popularity of gift cards showed a surprising number of consumers are looking for a smartphone solution to keep track of the gift cards they receive. Thestudy looked at a diverse group of gift card givers and receivers from different demographic groups and regions across the country. What they found was that most prefer to give or receive mobile gift cards for a variety of reasons, including convenience, balance tracking, and the personalization it gives the ‘gifter’. So as gift cards remain a top gift choice for 9 years running, it’s important for merchants to note the desire consumers have for managing and storing them digitally.

Premium reductions are becoming less effective when it comes to employee health and wellness programs. We recently wrote about how cash isn’t king when it comes to rewards and incentives, and the same can be said for rewarding and incenting employees for healthy behaviors.