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Top stories from the CVS Pharmacy® April Wellness Newsletter!

Wellness has become a fundamental part of a company's benefits program. 70% of employers now offer employees a general wellness program. This edition of the CVS Pharmacy® April Wellness Newsletter focuses on using rewards and incentives to encourage healthy behavior changes, resources on how to maintain engagement and secure long-term program success, CVS news and more.  Read below for more on what this edition has to offer.

Workplace wellness programs are beneficial to both employers and employees, but how much are wellness programs really adding to the bottom line? Many skeptics continue to argue that saving money on wellness programs is as plausible as finding that flying pig. But ROI is a narrow metric that doesn’t always portray the full story of a wellness program's success, not to mention the ROI debate has focused mainly on one type of wellness program, lifestyle management (think diet and exercise). Since ROI only tells half the story, how do we know what's working for our workplace wellness programs? Back in September, we discussed that
64% of corporate wellness administrators were using VOI to measure their program. While VOI has faced some scrutiny of its own, it measures the intangible benefits of wellness, such as employee morale, engagement, and productivity, in addition to hard ROI. More companies realize that increasing these intangibles can improve their culture and in turn increase their bottom line.

In today’s dynamic rewards landscape, customer loyalty programs have evolved well beyond the simple accumulation of points and miles. With rapid advancements in digital engagement and changing consumer expectations, modern rewards programs are all about creating meaningful, personalized experiences that keep customers coming back. In this refreshed look at loyalty strategies, we explore how innovative tools like the Engage2Reward™ Gift Card Ordering Platform are revolutionizing customer engagement.

Technology has made working from home a more common occurrence than ever before. Gallup’s 2015 annual Work and Education poll showed that 37 percent of U.S. workers indicated they have worked from home, up almost 30 percent since 1995. So how are you going to engage so many remote employees this year? With an increased number of companies providing flexible schedules and the ability for many employees to work remotely at least part of the time, it is important to have a plan to motivate, inform engage remote employees to ensure success.

When typing the word “motivation” into Amazon’s bookstore you’ll discover there are over 100,000 books related to motivation: The Motivation Manifesto, 77 Ways to Get Motivated, Drive: The Surprise Truth About What Motivates Us; the list goes on and on.

But all that helpful advice must be taken with a grain of salt now that managers are motivating a multi-generational workforce. Three generations now make up today’s workforce.

Look around the office and you’ll see Baby Boomers, Generation Xers, and who could forget all those Millennials. According to Pew Research Center’s 2015 study, U.S. Labor Force by Generation, Baby Boomers make up 44.6 million, Generation Xers make up 52.7 million, and Millennials make up 53.5 million of the U.S. labor force.

So why is this so important? Because each generation is motivated by different values, work styles, communication tactics, job responsibilities, and rewards.