GiftCard Partners Blog

Do you use your health plan as a trusted advisor to guide your healthy lifestyle initiatives? If you do, you’re not alone. Health plan enrollees, especially those enrolled in public health plans like Medicaid, look for guidance and incentive reinforcement on how to live a healthy lifestyle. This interaction is crucial as it not only encourages healthy behavior but also helps reduce overall plan costs.

The opportunity to boost your loyalty program and track real consumer habits is bigger than ever when you leverage today’s internet of things. With smartphones, fitness trackers, smart watches and other portable electronics, the consumer behavior data is there. Use it to your advantage to track and improve your consumer loyalty program.

Millennials are like marketing unicorns: tough to catch but oh-so-worthwhile when you do. Merchants are struggling with how to harness this power and use it to market to millennials, since the younger generation has tremendous spending power and is the largest growing segment of the American workforce.

In the heat of the holiday shopping season, merchants ask themselves things like, “How many consumers are shopping on mobile?,” or “What will my omnichannel mix look like this year?”, and “How do we balance the quantity and timing of discounts and promotions?” Let’s take a fresh look at each of these questions:

Corporate health & wellness programs focus on supporting employees in their attempts to reach health goals or to live a healthier lifestyle, but the majority of efforts are spent on improving the lives of employees during their workday and in the workplace: healthy lunch options, bike commutes, office gyms, etc. But companies are starting to look beyond the workplace to employee homes and the role that a healthy, hazard free home plays in their overall health and wellness. With most employees spending more than half of their lives in their homes, encouraging them to create and maintain healthy living spaces is becoming a hot topic.