GiftCard Partners Blog

The NPD Group and the Jay H. Baker Retailing Center at the Wharton School of Business at University of Pennsylvania have collaborated on a study to determine generational differences in buying behaviors from Baby Boomers to their Millennial children. Here are three key trends they discovered.

We are less than a month away from the 8^th Employer Healthcare & Benefits Congress (EHBC) taking place in Washington D.C.  The GiftCard Partners team is excited to hosting another educational session this year on, Making Dollars and Sense Out of Wellness Incentives ~ A Candid Industry Discussion. The session includes industry experts and will be a continuation from our earlier webinar this month. Download the webcast recording.

In an effort to gain market share, Lyft and Starbucks have formed an interesting partnership involving gift cards and loyalty promotions. The promotion combines digital rewards with traditional gifting and gift cards. Here’s how it’s working...

Top stories from the CVS Pharmacy® August Wellness Newsletter!

Flu season is right around the corner. Last year more than 111 million sick days were taken as a result of the flu. In this edition of the CVS Pharmacy® August Wellness Newsletter, we focus on ways to keep your workforce healthy this season, the latest news from CVS and their flu shot eGift card, and resources on wellness and safety incentives.

This year almost 60% of Americans will either get a flu vaccine or plan to get one. Convenience is the predominate factor that makes them more likely to have themselves and their families vaccinated for the flu.