GiftCard Partners Blog

Stored value card popularity continues to grow in B2B markets, but gift card applications may help take it to another level.

It may not come as a big surprise, but a recent study shows how stress associated with organizational change has a measurable negative affect on your employees’ health.

Millennials are focusing their minds and wallets on experiences rather than stuff, bucking previous spending and gifting trends.

The recent holiday season proved to be a successful one for Whole Foods Market's children's foundation, as the supermarket partnered with a payments provider to raise more than $100,000 for the nonprofit by selling specific curated gift cards at their stores nationwide.

Gaining customer loyalty is one of the most difficult metrics to hit in today’s omni-channel B2C market.

Businesses are making two sacrifices to build consumer loyalty: one is an investment in technology and the other is a slimming of profit margins to ensure customers feel like they’re getting a bargain.