GiftCard Partners Blog

WELLESLEY, MASS. February 26, 2020 — GiftCard Partners, Inc. is thrilled to announce its Women Business Enterprise National Council (WBENC) certification. The Women’s Business Enterprise National Council (WBENC) is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs. They believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why they provide the most relied upon certification standard for women-owned businesses and the tools to help them succeed.

Wellesley, MA — February 18, 2020 – GiftCard Partners, Inc. has been named a National Winner for the Best and Brightest Companies to work for in 2019 by the National Association for Business Resources (NABR). The competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

February is all about hearts, and it’s not just because of Valentine’s Day. Since 1964, when President Lyndon B. Johnson issued the proclamation to address the rising rates of heart disease, February has been dedicated to raising heart health awareness in America.

Employee rewards and recognition programs are no longer “nice to have.” In 2026, they’re a core lever for engagement, retention, and performance—especially as organizations navigate hybrid work, tighter budgets, and rising expectations for personalization and impact.

The rate of people with chronic health conditions is growing and, unfortunately, people often have more than one condition. Half of adult Americans have at least one chronic condition, and more than two thirds of Medicare patients have two or more, according to a 2019 Premier analysis of emergency rooms across the country.