GiftCard Partners Blog

DPS offers gift cards to encourage parental involvement Detroit Public Schools officials will give a $25 Target gift card to the first 500 parents who sign up for the "I'm In" parent involvement card as a way to encourage parents to become more involved in the Detroit schools. The card will be used to track parent engagement and workshops in the district's eight parent resource centers. Every time parents use their card, they will receive points that will earn them entries into raffles and prizes. This isn't the first time DPS has used Target gift cards to encourage parental involvement. Last September, the district offered $20,000 in Target gift cards — including five $1,000 prizes — to parents who brought their children for a full day on Count Day, when attendance figures are used to determine state funding levels. From The Detroit News:
http://detnews.com/article/20110316/SCHOOLS/103160439/DPS-offers-gift-cards-to-encourage-parental-involvement#ixzz1GsYg2tZq


A look at mobile migration, fraud, closed- and open-loop convergence, and the technological crossroads impeding progress By Marc Dresner, IIR USA

In today’s fast-paced, mobile-driven world, the convenience of mobile gift cards and the rise of QR codes have revolutionized how businesses connect with consumers. QR codes, those small squares with black and white pixels, have become ubiquitous across industries—from product packaging to restaurant menus—and are increasingly tied to marketing and consumer engagement strategies. As the gift card industry continues to evolve, QR codes offer new opportunities for companies looking to innovate in how they deliver value to customers and employees alike.

The use of mobile phones for utilizing gift cards and making payments has surged in recent years, reflecting a significant shift in consumer behavior. According to recent statistics, 58% of active mobile phone users are now interested in using their devices to redeem gift cards and pay for goods and services. This increase highlights the growing integration of mobile technology in everyday transactions.

Wellesley, MA – February 22, 2012 –Today GiftCard Partners (GCP) announced its highest rate of growth in their company history. Although GCP made several advancements in their loyalty and fundraising channels and several of their employee incentives categories; they largely attribute their employee and revenue growth to their recognition as a leader in health and wellness program incentives.