GiftCard Partners Blog

The B2B gift card landscape has continued to evolve rapidly, with the first quarter of 2024 presenting new trends and insights that are reshaping the industry. The holiday season of 2023 was particularly robust, exceeding our expectations in both consumer and corporate sectors. This report provides a comprehensive look at the latest trends, statistics, and projections for 2024, based on recent market data and our proprietary survey results.

It is no secret that social media use is on the rise.  More people are using it, more businesses are using it, and we take it with us wherever we go on our phones all day, every day. Adult social media use is up from 61% in 2010 to 65% this year, and up from 5% in 2005, according to LinkedIn.  43% of American adults say they visit a social media site at lease once a day. As a marketing tool social media is also growing.  If there is this large of a captive audience in the social media arena, and since the costs are so low, social media seems like a logical choice. 86% of B2B firms say they use social media as a marketing tool, compared to just 82% of B2C firms, according to socialmediab2b.com.  Initially when social media blew onto the marketing scene the popular conclusion was that B2C was the only effective way to use social media communication.  But as businesses increase their social media presence B2B communication through social media is increasing.   How does your business use social media? If it doesn't, what is holding you back?   References:
Adult Use of Social Media Soars
28 Awesome B2B Social Media Statistics

Green Stamps were introduced in 1896 as the world's first customer loyalty program and well ... people still like free stuff or want a really great deal. Buy one get one free, frequent flier miles,

This blog is in no way meant to be alarmist. I grew up on the coast of RI; I know how ocean-side communities fear hurricanes. This blog is meant to highlight a use of gift cards that we’ve seen repeated in several places, including our recent Summer 2011 Gift Card Usage Survey (results to come) and this story, from Naples FL. Blood drives are so important to maintaining the critical and highly perishable supply of blood that is needed to support the victims of natural disasters, in addition to the normal supply required. A recent NY participant in GiftCard Partners’ survey shared that they use gift cards to keep their most loyal donors and supporters engaged with them and to positively impact their blood giving experience, frequency and long term supporter status. In my opinion; this is how to rally help for friends and neighbors... from
www.naplesnews.com: “The blood center will offer $10 gas cards and the chance to meet former Miami Dolphins defensive star, Kim Bokamper. Successful donors will also receive a $5 Patric’s Restaurant gift card and gift cards from Sylvan Learning Center, Sugar Palm Café Bakery & Sports Clips while supplies last. Event participants will have the opportunity to win the following grand prize drawings: one of two pairs of Tampa Bay Rays game tickets, one of three pairs of Fort Myers Miracle Baseball tickets, a 10-passenger sightseeing cruise from Cruise Naples and one of 3 three $50 gift cards courtesy of Lu Lu Belle Children’s Boutique. Plus, visitors can enter to win the blood center’s summer grand prize drawing of 4 adult two-day Busch Gardens admission passes and lodging from Wingate by Windham. Visit
www.givebloodcbc.org or call 239-436-5455 for more information.” Gift cards are a great way to inspire and incent people to take part in such a critical campaign.
Read the full report and blood donor offer here.      

What’s the high level? The
2011 Gift Card IQ Survey reveals good news for retailers when it comes to “bigger” incentive gift card budgets. The five largest budget categories (all above $75,000) all increased. For example: -    Budgets “more than $100,000 nearly doubled to 15 percent this year, compared with 7.8 percent in 2010.”