GiftCard Partners Blog

Here’s a corporate health and wellness case study that we think has some great new ideas peppered into it. Xceed Financial Credit Union’s in-house event and promotion team research wellness programs from across industries and designed their own program, which includes:

Who doesn’t love a great historical overview of the payments industry? OK, perhaps it’s not a favorite read, but how about in the form of an infographic? Check out this depiction of transactions from 9,000 BC, continuing throughout the history of personal and business transactions. Cattle, cowries, wampum beads, gold…right up to preset day technology.  We’re surprised that gift cards aren’t displayed here, since they are a gifted form of payment, or
in the case of Scrip – simply a retailer-specific form of payment…but perhaps that’s too detailed for such a graphic. Let us know what you think…is the future, implants? Source:
http://www.flowtown.com/blog/

Flowtown - Social Media Marketing Application

The B2B gift card landscape has continued to evolve rapidly, with the first quarter of 2024 presenting new trends and insights that are reshaping the industry. The holiday season of 2023 was particularly robust, exceeding our expectations in both consumer and corporate sectors. This report provides a comprehensive look at the latest trends, statistics, and projections for 2024, based on recent market data and our proprietary survey results.

It is no secret that social media use is on the rise.  More people are using it, more businesses are using it, and we take it with us wherever we go on our phones all day, every day. Adult social media use is up from 61% in 2010 to 65% this year, and up from 5% in 2005, according to LinkedIn.  43% of American adults say they visit a social media site at lease once a day. As a marketing tool social media is also growing.  If there is this large of a captive audience in the social media arena, and since the costs are so low, social media seems like a logical choice. 86% of B2B firms say they use social media as a marketing tool, compared to just 82% of B2C firms, according to socialmediab2b.com.  Initially when social media blew onto the marketing scene the popular conclusion was that B2C was the only effective way to use social media communication.  But as businesses increase their social media presence B2B communication through social media is increasing.   How does your business use social media? If it doesn't, what is holding you back?   References:
Adult Use of Social Media Soars
28 Awesome B2B Social Media Statistics

Green Stamps were introduced in 1896 as the world's first customer loyalty program and well ... people still like free stuff or want a really great deal. Buy one get one free, frequent flier miles,