Holiday Marketing Tips for the Limited Budget
Holiday marketing season is in full swing! Consumers are planning their holiday shopping, if they have not started already, and retailers are planning their big holiday marketing and promotional push. If you are looking for some innovative ways to stretch the last piece of your 2012 budget check out these 5 ways to execute a holiday marketing campaign with a limited budget.
How Gift Cards Can Add Value to Your Loyalty Program
As the holiday season approaches and the holiday shopping season descends consumers are spending more than they have in recent memory, but they are still looking to save and add value whenever possible. Adding a loyalty program for your consumers, your employees, or both can add measurable value to your business. Adding a loyalty program for consumers will keep them coming back throughout the holiday season, and an employee loyalty program will keep employees satisfied and motivated during a busy time of year. Loyalty programs can take a variety of forms, from a points system in which consumers or employees can accrue points over time based on purchases or a job well done respectively, to a rewards based system where consumers or employees receive rewards, such as gift cards, for these same behaviors. According to Mark Johnson, CEO of Loyalty360, "From a data/analytics/insight perspective, the generic branded, especially the reloadable cards are more important [for brands] and you glean more insight into the interests of the consumer." Johnson goes on to note that the ease of use gift cards provide to both consumers and employees makes them very valuable in the context of loyalty programs. During the holiday season as people become busy and very budget conscious, gift cards help ease the burden on necessities such as clothing from
The Limited or
The Children's Place, or gifts for others from retailers such as
1-800-Flowers. The flexibility of gift cards offers employees and consumers the flexibility to use the loyalty rewards gifted to them on gifts for others.
For more information on gift cards as loyalty rewards check out this article from BizReport.
3 Tips for Low Cost Employee Retention
Retaining employees and creating a community with a loyal dedicated workforce doesn't have to be expensive. Optimizing your rewards budget, and leveraging non-monetary employee recognition can help you achieve these goals without breaking your budget. Here are 3 effective tips for retaining satisfied and devoted workforce for less.
How to Help Employees’ Families for the Holidays
Damaging storms, tight finances as we approach the holidays, and stressful political and economic times…what can we do to ease the burdens? Although it’s not always possible to give holiday bonuses during the tough times, there are less expensive things we can do to help our employees’ families. When offering cash bonuses, it’s difficult to decide if the dollar amount hits the spot for the employee. However, a gift card for a full family meal or 2 at
Boston Market, will hit the spot. Research tells us that 61% of employees would be satisfied with a $25 gift card, and 88% of employees would be satisfied with a gift
End of Year Employee Rewards May Cost Less Than You Think
A recent survey by Parago, a benefits consulting company, of 600 employee nationwide, has shown that your year-end employee rewards may cost less than you think. Taking the time and budget during the holiday season to thank your employees can go along way and according to Parago's survey 61% of employees would be satisfied witha $25 gift card, and 88% of employees would be satisfied with a gift card of $100 or less.
